BWOB HOMME presented by @super_sunglasses // "As the visual merchandiser for one of the most coveted brands on both coasts, you would think that Rod had reached his be-all, end-all. He hadn’t. That’s when he started Uniform Journal, a site built on the idea that no matter what they’re wearing, people with authentic personal style always look somewhat the same. A uniform, in a good way.
@uniformjournal is a document of Rod’s personal style and inspiration. Framed by clean lines and to- the-point text, his out ts are simple and neat without looking basic. His perspective on style shows that you don’t have to wear outrageous, embellished pieces to be fashion-forward. His most repeated out t on Uniform Journal combines a hat (because he hates paying for haircuts), pocket tee (for optimal @mujiusa pen storage), button-down or sweatshirt, denim bottoms, white sneakers and a tote. The out t provides functionality and, as long as he doesn’t have to iron anything, it takes him ve minutes to get ready, tops. It isn’t often that what’s logical and what looks good can t into one out t, but Rod has clearly mastered the art of smart style." - Yvonne Yi
photo by @jatecson #bywayof #venice