How do you find clients? Do you advertise on publications or online directories? Do you count on cold leads at wedding shows? Or, do you focus on word-of-mouth referrals? This is how business primarily comes to me. I’m not currently advertising, I stopped a few years ago and it works great.
Word-of-mouth referrals are solid, warm leads that come from people who know you, who know how you work, and they become your fans. It’s easy for them to introduce you to their clients, family and friends, and it’s easier for you to get the booking because they kind of know you already. “You came highly recommended and I’d like to discuss my wedding with you” is a very common sentence that I hear from couples who contact me for the first time.
When you can rely on word-of-mouth referrals you save a lot of money (advertising can be very expensive) and you only invest time in solid leads. On the blog I shared some tips on how to be introduced to potential clients thanks to word-of-mouth referrals. More at sabcad.link/bp051817