Brewdog, Born to die 13.05.2017.
Disclaimer: No IPA's were hurt in this shoot. All IPA's were consumed with pleasure and well before the best before date.
Freshness is crucial on this ticking time-bomb of a beer. Hops fade, aromas don't last or alter after a while. This doesn't mean that after that ultimate expiry date your beer will go bad or will smell rotten(imagine that...) but it'll be different, certainly in hop focused beers. Of course there's a big chunk of clever marketing in there. Nothing pushes consumerism better than slogans like 'drink now', 'Enjoy before....', 'Drink before',...... Drink fresh, enjoy, repeat. Oh well, I listened to the big dog and this was a great beer. Hoppy 🙄 citrusy, grapefruit, resinous with a good malty base and bitterness.
#Beer #beerme #beerlove #beergeek #craftbeer #craftbeerpic #Brewdog #IPA #BornToDie #drinkcraft #Belgianbeergeek #hops