THE ONLINE WORLD IS LIKE A GAME OF CHECKERS
To make an impact, you need visibility.
To get visibility, you need to play the game.
You need to TELL people you're someone worth listening to.
You need to show them... time and again.
You need to find out what people fear.
What they love.
What they hate.
What they stray from.
What makes them feel guilty.
What angers them.
And then... If your products and services can truly impact their lives... You must use this to attract them.
Remember: your goal must always be to make positive change.
Anything else just makes you a scammer.