How long should my podcast be?
It’s a question I get asked all the time.
And, my response is: “It depends.” On a number of factors.
While recent studies show the greatest number of podcast listeners tend to be at home, I know from my community (who are business owners) their responses are varied.
Some like to listen while commuting to the office.
Others, while they are exercising or doing chores.
And one of my colleagues enjoys catching up on his fav podcast show while soaking in the bath. Go figure!! [You learn something new every day!] So, when it comes to YOUR audience and determining the BEST length of your podcast, consider the following: - WHO: Who is your target audience? Are they busy executives? Mum’s? Millennials? - WHERE: Where will they typically listen to your content? When commuting? Exercising? At home? Where?
- WHAT: Do you understand your target audience so well that your content (WHAT you are talking about) is a MUST listen?
And, remember, there is not a right or wrong answer. As you’re starting out, vary the length of your show and gauge the feedback from your audience.
Above all, ensure the content you do share is valuable. When you do, your audience will listen no matter whether the length of your show is 20 minutes, 40 minutes or 60 minutes.