#brandprogression

MOST RECENT

@fracap1908 boots are showing no signs that their 100 year old recipe for desirability is aging. The brand continue to dominate a footwear style that offers the best in quality and design. View their collection via appointment only in our London showroom. 📸 - @hipstore #fracap #brandprogression #footwear #aw18 #ss19

Introducing @baracuta for women. Available in selected retailers worldwide. #baracuta #brandprogression #womenswear #aw18

A shirt for every day of the week. The @portugueseflannel AW18 collection is available now in your favourite stores. #portugueseflannel #brandprogression #pinarshop #madeinporto #menswear #aw18

OH WE MEANT TO LET YOU KNOW....WE ARE NOT PLAYING!
💪💪😵☝️☝️ #VendorBooking
#BrandProgression
#Nogames
#Gohardorgohome
#RamIntheBush
#Teeshirtsforsale
#RIBNation $25 for Guys (Left)
$20 for Ladies (Right)
Orders a Week in advance!!

Originally a golf jacket invented in the 1930s the @baracuta G9 has went on to become a true modern classic. Shop the Baracuta AW18 collection in some of the best stores worldwide. 📸 - @begobetto #baracuta #brandprogression #theog #menswear #aw18

@farafield_uk knitwear looking strong for AW18. Available now in your favourite stores across the globe. #farafield #brandprogression #menswear #knitwear #aw18

Did you know that @sandqvistbags offer in-house repairs in their flagship stores in Stockholm, Berlin and London? Customers can either take their used, damaged products back to get them fixed or – if they do not like them anymore – leave them there and get a 20% voucher in return.
Sandqvist then revamp the old backpacks and resell them second-hand.
The goal of the repair service is to increase the brand’s sustainability by extending the lifespan of the products.

#sandqvist #brandprogression #sustainability #menswear #womenswear #aw18

A tradition of quality since 1873. View @sandersshoes in our London showroom. #sandersshoes
#brandprogression #menswear #footwear #aw18 #ss19

Our friends, @peggsandson think the @6876 Isla jacket is an early contender for jacket of the season... Whats your thoughts? #6876 #brandprogression #peggsandson #menswear #aw18

Influenced by their natural surrounding environment and local culture, the La Paz aesthetic is one of the strongest about. Based in Porto, Portugal, they take influence from the Atlantic ocean: with comfort, durability, and functionality at the heart of everything they do. @lapaz_diary AW18 is available now in selected stores. #lapaz #brandprogression
#madeinporto #menswear #aw18

Handmade in Italy with quality materials and expert craftsmanship. Shop @fracap1908 AW18 in the best retailers across Britain and beyond. #fracap #brandprogression #madeinlecce #menswear #womenswear #footwear #aw18

Based in Manchester, the original manufacturer of the Harrington Jacket, Baracuta was formed in 1937 and continues to go from strength to strength in 2018. Shop the @baracuta AW18 collection in selected retailers across the globe. #baracuta #brandprogression #theog #menswear #womenswear #aw18

@sandqvistbags bestseller 'Hege' is available in burgundy for AW18. Ideal for travel or the daily commute 'Hege' is available in some of the finest retailers across the globe. #sandqvist #brandprogression #menswear #womenswear #backpack #aw18

RepostBy @charlesotudor: "#GLOCALBRANDING...
In today's constantly changing world, marked by information overload and increased insecurity, a brand's values, quality and authenticity are more important than ever.
Consumers yearn for meaningful and reliable relationships with their brands.
There are six key drivers that contribute to global brand success:
1. A highly compelling brand promise :
BMW has been building its global brand on the same consumer promise for over 50 years: offering "the ultimate driving machine.
It is mission-critical that the actual products and services brought by the brand actually deliver on the brand promise and delight the consumer with a great experience.
2. A powerful insight:
Global brands capture our attention through their insights, unlocking not only our minds but also our hearts.
Kraft's Oreo cookies had the insight that kids enjoy drinking milk with their cookies.
3. Closure power :
Billion-dollar brands are generally great at closing the sale and convincing us to choose them.
FidelityBank has consistently played up and lived out its promise “ We are Fidelity,we keep our words”.
4. A contemporary feel :
Heineken over the past few years launched exceptional brand projection that played into popular television shows and were highly watchable and shareable through social media.
5. A consistent brand promise that is continually renewed :
Inconsistency is truly a brand's worst enemy. Volvo is a classic example of a brand that got it right. The brand was built on safety for families for decades. Its commitment to safety positioning has permeated into all aspects of their offering, from product design to advertising.
6. Cultural relevance :
Guinness is a great example of a brand that has adapted its core positioning of bringing out your inner strength to its target markets.
Globally,the brand relies heavily on its proud, Irish heritage and over 200 years of brewing excellence.
These are all examples of global brands that are driven by a higher purpose that is pervasive throughout the brand touchpoints.
Want to play #Global?
Think #Glocal.
#ToYourBrandSuccess.
#GlocalBranding #BrandStrategy #BrandProgression
*Brands in the news by @

@hikerdelic SS19 is available to view exclusively in the Brand Progression showroom. #hikerdelic #brandprogression #menswear #ss19

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