One of my favorite questions to ask business owners who are trying to find their voice in a crowded market is this: What do you disagree with?
Or, flipped on its head a bit: What opportunities are being missed within your market?
Answering these questions provides the seeds of innovation. Your response helps you identify how you do things just a liiiiittle differently. How you stand apart from others who offer similar services.
So hit me up in the comments. What do you disagree with in your industry?