When page 5 of a book is kicking your ass to think in new ways you know it's a great book. Below are some key points that will lead to an incredible study by Harvard Business Review the pinpoints the reasons change programs fail. "Adapting to change is absolutely critical to survival in both business and in life. yet countless studies tell us how difficult it is for individuals and organizations to change. Why? " "Change creates an identity crisis. Most of us can't help but feel that "the new way of doing things" we're being sold is a response to some failure on our part. Otherwise, why change? And so, while a new approach or habit may make rational sense, it can simultaneously threaten our self-esteem, or sense of financial security, and our belief systems." "How many of us have stayed in a job we hated just because the leap into the unknown was too overwhelming? All the data and so-called rational arguments won't penetrate the emotional wall of rejection and fear of change that we all possess. What's worse: even if you are ready to embrace change, those who work with you may not be ready to support your efforts; all it takes is a few people dragging their heels, and the millions of dollars you've spent on change-management techniques will be wasted." I've learned the most effective leaders are the most insatiable learners, as the book points out. You can't be a great leader, especially in an age of disruption and transformation, unless you are a voracious learner. But don't let what you know limit what you or your team can imagine for the future.
Ask yourself, "How much change am I resisting?" Are you resisting it because you're not secure in who you are, your personal brand?
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