While podcasts have been around in the west for several years, the online audience is now finally tuning more to this medium. No doubt, the podcast has a niche audience but it can definitely do well if utilized correctly. With the increase in smartphone users, this audio medium is slowly and steadily gaining exposure. For many budding entrepreneurs, it is the best source for gaining inspiration and skills. Some companies have also joined the podcast revolution to build their brand and expand their community. It is one of the easiest channels to share a message and increase the brand presence. Unlike other platforms, one can't skip the advertisement in the podcast, so it also makes sure that the listener hears about your brand.