#brandingoutfromthecrowd

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Style, design and colour aren't buses... They're not supposed to get you anywhere. They're supposed to define who you are.
Any unusual fixture in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it.

Ideas and concepts are like buses —
You wait for about a year
And as soon as the right one approaches your stop
Two or three others appear.

You look at them flashing their indicators,
Offering you a ride.
You’re trying to read the destinations,
You haven’t much time to decide.

If you make a mistake, there is no turning back.
Jump off, and you’ll stand there and gaze
While the minutes, the hours, the days go by.

#BrandingOutFromTheCrowd #Branding #Brandidentity #Brandstory #Brands #branded #brandambassador #brandprofile #brandingstrategy #brands #branded #brandingtips #PR #Marketing #BrandingCoach

With a key piece of the brand story coming up on the horizon I find the real voyage of discovery consists not in seeking new landscapes, but in having new eyes.

When you're building a cool brand, it's rather like going on a very long walk, across valleys and mountains and things, and you get the first view of what you see and you write it down. Then you walk a bit further, maybe up onto the top of a hill, and you see something else. Then you write that and you go on like that, day after day, getting different views of the same landscape in effect. The highest mountain on the walk is obviously the end of the book because it's got to be the best view of all, when everything comes together and you can look back and see that everything you've done all ties up. But it's a very, very long, slow process.

I am the lover of uncontained and natural beauty. On the cool coast, I find something more dear and connate than in city streets. In the tranquil landscape, and especially in the distant line of the horizon, man beholds his best ideas.

Amazing landscapes of great wonder and spectacular beauty lie under our feet and all around us. They are discovered in tunnels in the ground, the heart of flowers, the hollows of trees, fresh-water ponds, seaweed jungles between tides, and even drops of water. Life in these hidden worlds is more startling in reality than anything we can imagine.

Because this is what happens when you chill out on the cool coast. Brand development ideas don't just catch up: they overtake, blotting out the ordinary until there is no path left except that which leads through it to the extraordinary. ~ the Cool Branding Guy

#BrandingOutFromTheCrowd #Branding #Brandidentity #Brandstory #Brands #branded #brandambassador #brandprofile #brandingstrategy #brands #branded #brandingtips #PR #Marketing #BrandingCoach

Don’t Brand Outside Your Comfort Zone.
There is so much more to your Brand than what you maybe experiencing.
Tearing down the rest of the world won't make you happy. Look inside yourself. Because finding who you were meant to be? What you were put into this world to do? That's what determines your Brand.
No one invites you to be comfortable - you have to do you stuff your way. If you let others tell you who you are, you are living their reality — not yours.
Don't believe the hype, the quotes or the fancy sayings.... Your comfort zone is where you stretch yourself to the point you feel comfortable.
Don't let the expectations and opinions of other people affect your decisions. It's your Brand, not theirs. Do what matters most to you; do what makes you feel alive and happy. Don't let the expectations and ideas of others limit who you are.
It's like the people who believe they'll be happy if they go and live somewhere else, but who learn it doesn't work that way.
There is much more to Branding than following the prescribed path. Find your niche and then wherever you go, be around the people who are comfortable with you being yourself.

#BrandingOutFromTheCrowd #Branding #Brandidentity #Brandstory #Brands #Brandpersonality #Brandprofile #Brandambassador #Brandposition #Brandexposure #Brandvisibility #Branded #CoolBrand #CoolBranding #JustCoolBrand

MOST RECENT

Style, design and colour aren't buses... They're not supposed to get you anywhere. They're supposed to define who you are.
Any unusual fixture in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it.

Ideas and concepts are like buses —
You wait for about a year
And as soon as the right one approaches your stop
Two or three others appear.

You look at them flashing their indicators,
Offering you a ride.
You’re trying to read the destinations,
You haven’t much time to decide.

If you make a mistake, there is no turning back.
Jump off, and you’ll stand there and gaze
While the minutes, the hours, the days go by.

#BrandingOutFromTheCrowd #Branding #Brandidentity #Brandstory #Brands #branded #brandambassador #brandprofile #brandingstrategy #brands #branded #brandingtips #PR #Marketing #BrandingCoach

With a key piece of the brand story coming up on the horizon I find the real voyage of discovery consists not in seeking new landscapes, but in having new eyes.

When you're building a cool brand, it's rather like going on a very long walk, across valleys and mountains and things, and you get the first view of what you see and you write it down. Then you walk a bit further, maybe up onto the top of a hill, and you see something else. Then you write that and you go on like that, day after day, getting different views of the same landscape in effect. The highest mountain on the walk is obviously the end of the book because it's got to be the best view of all, when everything comes together and you can look back and see that everything you've done all ties up. But it's a very, very long, slow process.

I am the lover of uncontained and natural beauty. On the cool coast, I find something more dear and connate than in city streets. In the tranquil landscape, and especially in the distant line of the horizon, man beholds his best ideas.

Amazing landscapes of great wonder and spectacular beauty lie under our feet and all around us. They are discovered in tunnels in the ground, the heart of flowers, the hollows of trees, fresh-water ponds, seaweed jungles between tides, and even drops of water. Life in these hidden worlds is more startling in reality than anything we can imagine.

Because this is what happens when you chill out on the cool coast. Brand development ideas don't just catch up: they overtake, blotting out the ordinary until there is no path left except that which leads through it to the extraordinary. ~ the Cool Branding Guy

#BrandingOutFromTheCrowd #Branding #Brandidentity #Brandstory #Brands #branded #brandambassador #brandprofile #brandingstrategy #brands #branded #brandingtips #PR #Marketing #BrandingCoach

Re_Engineer the way people perceive you.

Every man's life ends the same way. Our life is frittered away by detail. It is only the details of how he lived that distinguish one man from another. If you want to identify a man, ask me not where he lives, or what he likes to eat, or how he combs his hair, but ask him what he is living for, in detail, ask him what he thinks is keeping him from living fully for the thing he wants to live for.

What we need is perspective. The illusion of depth, created by a frame, the arrangement of life's possibilities on the surface of an unknown future.
Perspective is necessary. Otherwise there are only two dimensions. You live with your face squashed up against your past, or everything else just a huge foreground, of details, close-ups, hairs, the tears, the molecules of the face. Your own skin like a mind map, a diagram of futility, crisscrossed with tiny roads that lead nowhere. These are details wrapped in the clothes of your own perception.. Time can be a greedy thing-sometimes it steals the details of who you could be. Just live in the moment.
Re-Engineer your thinking!

#BrandingOutFromTheCrowd #Branding #Brandidentity #Brandstory #Brands #branded #brandambassador #brandprofile #brandingstrategy #brands #branded #brandingtips #PR #Marketing #BrandingCoach

Which of your feelings are real? Which of the you is you? The entrepreneur, innovative, charismatic, energetic, and creative one? Or the shy?
Just because you don't say much doesn't mean people don't notice you. It's actually the cool ones who often draw the most attention.
For there are moments when something new has been introduced to us, something unknown; our feelings grow mute in shy perplexity, everything in us smiles, a stillness comes, and the new, which no one knows, stands in the midst of it and is cool.

One of the risks of being cool is that the other people can fill your silence with their own interpretation: You’re off limits. You’re vain... But Not You’re shy.
When others can’t read us, they write their own story - not always one you would choose or that’s true to who you are but remember to ask the question.

Why should I care?

Cool Question

#BrandingOutFromTheCrowd #Branding #Brandidentity #Brandstory #Brands #branded #brandambassador #brandprofile #brandingstrategy #brands #branded #brandingtips #PR #Marketing #BrandingCoach

Creating a Brand with style?... Style comes with courage. The beauty of courage is that it doesn't always roar it just speaks for itself.... Sometimes courage is the little voice at the end of the day that says I'll try again tomorrow.
True beauty, the kind that doesn't fade or wash off, takes time. It takes incredible endurance. It is the slow drip that creates the stalactite, the shaking of the Earth that creates mountains, the constant pounding of the waves that breaks up the rocks and smooths the rough edges. And from the violence, the furor, the raging of the winds, the roaring of the waters, something better emerges, something that would have otherwise never existed.
Do you have the courage to be stylish?

COOL QUESTION
www.coolquestion.co.uk - Talk to the B.O.S.S

#BrandingOutFromTheCrowd #Branding #Brandidentity #Brandstory #Brands #branded #brandambassador #brandprofile #brandingstrategy #brands #branded #brandingtips #PR #Marketing #BrandingCoach

Extraordinary things are always hiding in places people never think to look.

Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you they for the extraordinary moment — that which they cannot anticipate... If we make make the ordinary come alive the extraordinary will take care of itself.

Become extraordinary - Talk to the B.O.S.S

#BrandingOutFromTheCrowd #Branding #Brandidentity #Brandstory #Brands #branded #brandambassador #brandprofile #brandingstrategy #brands #branded #brandingtips #PR #Marketing #BrandingCoach

Life is not about how others see it; it is about how you feel it, how you approach it and how you play it, Be bold, be different and be you. Forget how people expect you to play it out; it is your game, your rules.

We have advantages. We have a dreams to fall back on. This is abundance. Our greatest luxury is this moment, this place this time. Something rare and wonderful. We must do extraordinary things. We have to. It would be crazy not to... Want to BRAND Out From The Crowd?

Talk to THE B.O.S.S

#BrandingOutFromTheCrowd #Branding #Brandidentity #Brandstory #Brands #branded #brandambassador #brandprofile #brandingstrategy #brands #branded #brandingtips #PR #Marketing #BrandingCoach

Optimize your Business through Your Strategic Style

People in any organization are always attached to the obsolete - the things that should have worked but did not, the things that once were productive and no longer are.

Branding strategy usually begins with an assessment of your industry. Your choice of strategic style should begin there as well. Although many factors will play into the strategy you actually formulate, you can narrow down your options by considering just four critical factors: Predictability (How far into the future and how accurately can you confidently forecast demand, competitive dynamics, and market expectations?) Malleability (To what extent can you or your brand influence those factors?). Speciality (What are you or your brand great at?) Visibility (Who knows about you and what you are known for?) Entrepreneur or Business Leader... Take your Business to the next level with style... Talk to THE B.O.S.S

#BrandingOutFromTheCrowd #Branding #Brandidentity #Brandstory #Brands #branded #brandambassador #brandprofile #brandingstrategy #brands #branded #brandingtips #PR #Marketing #BrandingCoach

Life is a challenge meet it
It's a gift - accept it
It’s an adventure – dare it
It’s a sorrow – overcome it
It’s a tragedy – face it
It’s a duty – perform it
It’s a game – play it
It’s a mystery – unfold it
It’s a song – sing it
It’s an opportunity – take it
It’s a journey – complete it
It’s a promise – fulfil it
It’s a beauty – praise it
It’s a struggle – fight it
It’s a goal – achieve it
It’s a puzzle – solve it!!! Life is Just Cool... Every day is an opportunity for a Brand new start.

#BrandingOutFromTheCrowd #Branding #Brandidentity #Brandstory #Brands #branded #brandambassador #brandprofile #brandingstrategy #brands #branded #brandingtips #PR #Marketing #BrandingCoach

Attracting high level Branding clients works when you bring your HOW to their WHY... Because If you Know How the Why is all that matters.

#BrandingOutFromTheCrowd #Branding #Brandidentity #Brandstory #Brands #branded #brandambassador #brandprofile #brandingstrategy #brands #branded #brandingtips #PR #Marketing #BrandingCoach

Branding Ideas are easy. Some are like sheep. Where one goes, the rest will soon follow...... It's the execution of ideas that really separates the sheep from the goats.

The price of being a sheep is boredom. The price of Branding out from the sheep is challenging. Choose one or the other with great care.

We laugh at sheep because sheep just follow the one in front.
Real branding must ultimately be limited to those who insist on innovating. The rest is mere sheep herding.

Real branding does not take the road that is safe…. Safety is a fence, and fences are for sheep. Being the same as every other sheep is not the way to go…. I can’t believe we don’t see some brands for what they were from the beginning: a brand in sheep’s clothing. And now the sheep are pretending to be a brand.

How can anyone be silly enough to think themselves better than other people, because their clothes are made of finer woolen thread than theirs? After all, those fine clothes were once worn by a sheep, and they never turned it into anything better than a sheep.

With branding, let more than your clothes define you. It’s not what they are made from - It’s what you make of them. Your brand is not your logo! ~ the Cool Branding Guy

#BrandingOutFromTheCrowd #Branding #Brandidentity #Brandstory #Brands #branded #brandambassador #brandprofile #brandingstrategy #brands #branded #brandingtips #PR #Marketing #BrandingCoach

Branding is when what you think, what you say, and what you create are in harmony.

People can believe things that are true and things that aren't true and they can believe things where nobody knows if they're true or not.
Some believe that mankind's destiny lies in the stars. Some believe that candy really did taste better when we were kids, that it's aerodynamically impossible for a bumble bee to fly, that light is a wave and a particle.

The most important things are the hardest to say. They are the things you are proud of, don't diminish them, lack of confidence in your brand will shrink things that seemed limitless when they were in your head to no more than living size when they're brought out. But it's more than that, isn't it?
The most important things lie close to wherever your secret thoughts are planted, like landmarks to a treasure your enemies would love to steal away.
And you may make revelations that cost you dearly only to have people look at you in a funny way, not understanding what you've said at all, or why you thought it was so important that you were excited while you were saying it. That's the worst, I think. When the secret of your amazing stays locked within not for want of a teller but for want of an understanding ear. ~ the Cool Branding Guy

#BrandingOutFromTheCrowd #Branding #Brandidentity #Brandstory #Brands #branded #brandambassador #brandprofile #brandingstrategy #brands #branded #brandingtips #PR #Marketing #BrandingCoach

Your Brand Style.... can move mountains. You you just move to the next level with every journey. "The man who moves a mountain begins by carrying away small stones" - Confucius "

The man who moves with style begins by carrying himself better"
We do not need magic to transform our outlook. We carry all the power we need inside ourselves already. It's not the product that defines your image, it's the way you carry it.
Cool and style go together perfectly and are for shoulders strong enough to carry them.

Style is meant to wake us up. People try to hide their style. But they’re wrong. Style is something to carry, like a radio. You feel your strength in the experience of stylishness. It’s all in how you carry it. That’s what matters. Cool is a feeling. Your feelings are a part of you. Your own reality. If you feel ashamed of them, and hide them, you’re letting society destroy your reality. You should stand up for your right to feel cool.

Brand up for yourself!

What's your brand style?

#BrandingOutFromTheCrowd #Branding #Brandidentity #Brandstory #Brands #branded #brandambassador #brandprofile #brandingstrategy #brands #branded #brandingtips #PR #Marketing #BrandingCoach

There is something delicious about writing the first words of a Brand story. You never quite know where they'll take you.
Everything is possible. The impossible just takes longer.
Give the world the best you have and you may get knocked back.
Give the world the best you have anyway.

If you do well, people will accuse you of selfish ulterior motives.
Do well anyway.

If you are successful, you will win false friends and true enemies.
Succeed anyway.

The good you do today will be forgotten tomorrow.
Do well anyway.

Honesty and frankness make you vulnerable.
Be honest and frank anyway.

The biggest men and women with the biggest ideas can be shot down by the smallest men and women with the smallest minds.
Think Massive anyway.

People favour underdogs but follow only top dogs.
Work for the underdogs anyway.

What you spend years building may take longer succeeding.
Build anyway.

People really need help but may attack you if you do help them.
Help people anyway.

People are illogical, unreasonable, and self-centred.
Love them anyway.

There comes a time when one must decude to build a brand that is either safe, or controversial, or popula. Whatever the decision, he must build it because conscience tells him it sounds right.

www.success2music.com

#BrandingOutFromTheCrowd #Branding #Brandidentity #Brandstory #Brands #branded #brandambassador #brandprofile #brandingstrategy #brands #branded #brandingtips #PR #Marketing #BrandingCoach

We learned that you can tell a lot about someone's Personal Brand is the way (s)he handles these three things: a rainy day, no Wi-Fi connection and lost luggage.

For a Comfortable Journey of Life, Just Reduce the Luggage of Desires.

Don't let your luggage define your travels, each life unravels differently.

Carry on moving forwards, if you have a dream, you are good to go. The only extra luggage you will need is self-belief and perseverance.
Eventually we all come to the same conclusion… Conclusions and assumptions...We all travel with them and frequently they are like poorly packaged luggage-falling apart and needing to be redone as we journey through life...We take our conclusions and assumptions and set them aside until we pick up new ones, and then we set them aside until we realize we shouldn't ever carry either.

If you were to create a Brand with your dreams, what would you carry out?

#BrandingOutFromTheCrowd #Branding #Brandidentity #Brandstory #Brands #branded #brandambassador #brandprofile #brandingstrategy #brands #branded #brandingtips #PR #Marketing #BrandingCoach

How Cool is this Branding?

There comes a time when one must take a position that is neither safe, nor politic, nor popular, but he must take it because conscience tells him it is right.
Life always somehow tells us that we are about to make a big decision, but making decisions is just part of life. What does the world want of me? Does it want me to take no risks, to stay where I am because I didn't have the courage to say "yes" to life?
Each day means a new twenty-four hours. Each day means everything's possible again. You live in the moment, you decided in the moment, you take it all one moment at a time.
We all have our time machines, don't we? Those that take us back are memories... And those that carry us forward, are dreams.
Sometimes, the smallest thoughts take up the most room in your minds.
Make your decisions, take your chances, think carefully, but keep on going…. Be Cool but don’t freeze up.

What decision do you need to make?

COOL QUESTION
www.coolquestion.co.uk

#BrandingOutFromTheCrowd #Branding #Brandidentity #Brandstory #Brands #branded #brandambassador #brandprofile #brandingstrategy #brands #branded #brandingtips #PR #Marketing #BrandingCoach #BrandingMentor

What do you know about Branding!

With three new clients this week i get asked that question all the time.... Simply do something different and Brand out from the crowd. Don't flock to do the same as everyone else. If you want to be in front of the competition be a Shepherd lead the sheep and let them follow you.

You could rattle the stars," if you wanted "You could do anything, if only you dared. And deep down, you know it, too. That’s what scares most people.

What's terrible is to pretend that second-rate is first-rate. To pretend that you don't need brand out when you do; or you like your work when you know quite well you're capable of doing better.

Everything is possible. The impossible just takes longer.

#BrandingOutFromTheCrowd #Branding #Brandidentity #Brandstory #Brands #branded #brandambassador #brandprofile #brandingstrategy #brands #branded #brandingtips #PR #Marketing #BrandingCoach #BrandingMentor

Branding is not just about creativity – it’s about Confidence and Commitment.
There comes a time when one must take a position that is neither safe, nor easy, nor expected, but he must take it because conscience tells him it is right.
You have to show up branded up to earn your stripes, because industry leaders understand when you are really the brand.
It’s not just about logos and straplines – it’s about engagement and holding attention with effective story lines.
It’s not about graphics and if your face fits – It’s about style, details and other important bits.

And as always..... grateful for the extra care and service from a great hospitality team at the Ritz London Hotel.
#BrandingOutFromTheCrowd #Branding #Brandidentity #Brandstory #Brands #branded #brandambassador #brandprofile #brandingstrategy #brands #branded #brandingtips #PR #Marketing #BrandingCoach #BrandingMentor

A brand story has to glide like a yacht, not bump along like a supermarket trolley.
The boss was watching, but I decided to seize the opportunity…. And do I look like the kind of man that can be intimidated?" "Well..." said the doorman, pushing back his bowler hat to reveal his sparkle in his eye.
The door man then leapt into the picture and we created a state of art a luggage trolley. "Yes, I'd have to say you don’t” Said the doorman.

#BrandingOutFromTheCrowd #Branding #Brandidentity #Brandstory #Brands #branded #brandambassador #brandprofile #brandingstrategy #brands #branded #brandingtips #PR #Marketing #BrandingCoach #BrandingMentor #BrandingTips #Brandingideas #Brandexposure #Brandvisibility

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