Branding is when what you think, what you say, and what you create are in harmony.
People can believe things that are true and things that aren't true and they can believe things where nobody knows if they're true or not.
Some believe that mankind's destiny lies in the stars. Some believe that candy really did taste better when we were kids, that it's aerodynamically impossible for a bumble bee to fly, that light is a wave and a particle.
The most important things are the hardest to say. They are the things you are proud of, don't diminish them, lack of confidence in your brand will shrink things that seemed limitless when they were in your head to no more than living size when they're brought out. But it's more than that, isn't it?
The most important things lie close to wherever your secret thoughts are planted, like landmarks to a treasure your enemies would love to steal away.
And you may make revelations that cost you dearly only to have people look at you in a funny way, not understanding what you've said at all, or why you thought it was so important that you were excited while you were saying it. That's the worst, I think. When the secret of your amazing stays locked within not for want of a teller but for want of an understanding ear. ~ the Cool Branding Guy
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