It's one thing to start a personal blog where you don't plan on monetising it and you don't really care about bringing in traffic. However, if you want to make money, attract a massive audience, and create a memorable brand experience then you need to take some time to figure out your brand.
The best place to start is brand discovery. What is that you ask?
Brand discovery is when you dig deep into the behind the scenes of your brand and discover your brand's personality.