Return of the myth...
2018 BMW 8-Series Concept
The BMW Group is using the 2017 Concorso d'Eleganza Villa d'Este to unveil the BMW Concept 8-Series, the essence of a modern-day BMW coupe wrapped up in an enthralling design study. The study car will serve as a taster of a forthcoming BMW model - the new BMW 8-Series Coupe, slated for launch in 2018 and part of the biggest model offensive in the company's history. The NUMBER ONE > NEXT strategy sees the BMW Group aiming to significantly increase sales and revenues in the luxury class, and the BMW 8-Series Coupe plays an important role here. "The number 8 has always represented the pinnacle of sports performance and exclusivity at BMW," explains Chairman of the Board of Management of BMW AG Harald Krüger. "The forthcoming BMW 8-Series Coupe will demonstrate that razor-sharp dynamics and modern luxury can go hand-in-hand. This will be the next model in the expansion of our luxury-car offering and will raise the benchmark for coupes in the segment. In the process, we will strengthen our claim to leadership in the luxury class." The BMW Concept 8-Series is a preview of a model which BMW is set to introduce in a similar form in the coming year. The BMW 8-Series Coupe will build on the company's successful tradition of luxurious sports cars and adds another exciting model - a genuine dream car - to its existing luxury-class line-up.
The BMW 8-Series Coupe will bring together razor-sharp dynamics and modern luxury, and set new benchmarks in the luxury coupe segment.
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