It's a crazy analogy, yet true. Big biz and big banks don't have to do a thing. No matter what big biz has done, even major fraud by big banks that is advertised on national tv, too frequently. And the small guy gets almost no love. Still, naive clients run to them, scratching and clawing on a daily basis, almost begging to give their money away, based on blind faith. Like voodoo and believing in things we don't understand. Most of the amount of scams that take place somehow happen without jail time, while the little guy on the corner gets 10 years for a $5 crime. This is not a secret to anyone that has a beating heart. Anyway, how are big businesses able to take such a strong position in our minds? Why are they able to sell us so well WITHOUT even selling? If we can answer this, we'll also know how to sale anything without being a sales person.