Is your social media profile akin to walking thru your local mall trying to avoid the cell phone kiosk dudes?
Marketing your lash biz on social media is meant to be... wait for it... SOCIAL! Not a place to jam your latest promo or sales offer down your poor followers throat who, I’m betting, didn’t follow you to be constantly pitched to about what appointments you have available as if they were just constantly refreshing their feed daily to see what openings you have! .
Wait, no, you’re right. They have been dying to get lashes from you and they just haven’t booked an appointment because they didn’t know if you had availability for a full set this Friday at 2:00pm. Phew! You sure solved their problems with that post!
A little Instagram truth, your Instagram is meant to nurture a relationship and provide value for those who follow you. I’m pretty sure someone follows you for 100 different reasons before wanting to know what your current availability is, maybe start there with your posts and leave appointment availability to your “Stories” if you just -have- to post that opening in your schedule.
Bonus tip: if the only place someone can find your next opening is on Social Media.... may I introduce you to the magic of online booking! It’s a must-have for every lash business owner. But I’ll save that rant for another day ✌🏼