Although live streaming videos can be extremely effective in building your brand, the success of it depends on the execution. Here's a few tips:
1️⃣ Start Promotions in Advance. Successful branding relies on how many people you can reach with your campaign. Promoting your live streaming session in advance is key to building a good viewer base.
2️⃣ Build Anticipation. You can build anticipation by promising to deliver something exciting during the live stream.
3️⃣ Be Genuine. Part of the lure with live streaming is that they're not scripted. Being yourself is a good way to encourage more personal engagement with your followers and build a brand that they resonate with.
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