Somewhere in 2017 Fila asked @avenuestore to work on a collaboration on their "Mindblower" shoe and the design had to be delivered the very next morning. My boss @lina_avenue gave me the opportunity to work on the design and so my all-nighter session began.
Our store, our loyal fans and the current state of sneaker culture have become a balanced mix of sneaker heritage and new trends along the past decade. Moving from "sneakerheads only" to something bigger and beyond what it used to be 15 years ago. So for me that was the most important value to take into the design. Using all the materials I've loved on some of the best collaborations and releases from the past. Using mesh, nubuck, leather and my favourite; hairy suede. And combining those with a color palette that fits the current trend of somewhat bold and vintage colours.
What about the patches? Well, it was something I've always wanted to do on a shoe and yes I've seen the Travis Scott collaboration in the meantime but hey, it happens.
I've made about 20 designs that night, and have seen familiar ones in the entire line-up of collaborations in the Fila Mindblower project and even one to be identical to one of my sketches. Creative minds think alike I guess 😜
Big thanks to our team for making this happen 💛💚 see you tonight 🍹🍸🍻 #FILAmindblower #avenueantwerp #filavenue