NEW CATCH HOLLAND HERRING (Hollandse Nieuwe) season starts TODAY at RUSS & DAUGHTERS (179 East Houston Street), for shipping nationwide, and delivery in all 5 boroughs of New York City! We also have fantastic herring menus at RUSS & DAUGHTERS CAFE (127 Orchard Street) and RUSS & DAUGHTERS AT THE JEWISH MUSEUM — featuring the New Catch as well as other herring favorites! THE RUSS & DAUGHTERS HERRING PAIRING party at Astor Center, with guest chef GERARDO GONZALEZ of @lalito_nyc, is on July 11, 6-8:30pm! Tickets on sale now! http://www.astorcenternyc.com/class-russ-daughters-herring-pairing-at-astor-center.ac More info about the season and the celebration: http://mailchi.mp/russanddaughters/russ-daughters-celebrate-new-catch-holland-herring-in-the-shop-cafe-museum-and-at-the-annual-herring-pairing-party-673
The New Catch Holland Herring is a piece of gastronomic heaven, a fabulous buttery and mild matjes (young) herring unlike any other, due to its exceptionally high and healthy omega-3 fat content. Many compare its buttery texture and delicate flavor to the finest sashimi.
Once a year, the herring in the North Sea reach their optimal condition during a 4-5 week season. In Holland, the start of this season is a national holiday. The first barrel of herring into port is auctioned off for charity. After that, these prized delicacies hit the market as the famed ''Hollandse Nieuwe'' — ''New Catch Holland Herring.'' Russ & Daughters is a direct importer, and receives herring from the first delivery of this New Catch to New York. .
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