(Before I go on. SEO and Content Marketing are like peanut butter and jam or like eggs and bacon) 😂
Number 1 of my top 5 seo mistakes that kill your content marketing.
Design Elements - sooooo simple.
Too many Web pages are filled with text and lack any design elements.
It's important to use elements (e.g. imagery) to break your text and in return you'll keep your audience engaged longer on your page and too further add - the longer your audience remains on the pages, the more likely Google will boost the contents rank.