Recent #pinterest 2017 Travel Trends Report revealed that this visual search engine is a prime spot for anybody dabbling in anything travel industry, especially when it comes to travel planning. Standing out travel trends are: Budget Travel, Family Vacations, Adventure Travel, and Capsule Travel Wardrobe. 'The [travel] planning process (where, how and what) starts to rise in January, and peaks in June when we see an average of 4 million saves a day', says the report. 🔼🔽🔼🔽🔼🔽🔼🔽🔼🔽🔼🔽🔼🔽 How can you leverage this platform to boost your business' online visibility, sales or engagement? ➡️ Cater to exact needs of travelers. Address the exact pain points that, for example, a family going away would have or a backpackers would have to face on their trip. ➡️ Talk about pre-planning and planning phase! ➡️ Pinterest says 'Think beyond travel. Even if your business isn’t in the travel industry, you can get in on the fun, too. When people are in a travel mindset, they’re planning every aspect of their trip—budget, luggage, gadgets, wardrobe—so create Pins that go beyond the destination'. ➡️ Don't forget to use keywords! Pinterest is a search engine so use keywords in your image titles, in your descriptions and in your board names.
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