DON’T LOOK BACK IN ANGER : THE ALBUMS, 2017.
His cousin Carl told him to know his worth. That power, hustle, flow, ambition residing in his DNA since day one. Know it and own it in order to give the people what they need: this Grey Poupon, that Evian, this TED TALK to help "learn you a lesson". On DAMN, Kendrick places his faith in his lyrics, the text of this talk, hoping to make amends and connect on a personal level while sermonizing calmly and engaging us in a few thought provoking conversations. DAMN keeps it one hundred percent real on Kendrick's current successful Black American existence while confronting those internal struggles grinding within him trying to figure it all out, stay black, and keep hope alive even as outside forces try their damnedest to work against his ever ascendant climb. It also isn't afraid to speak on the subject of fear. Fear that his humbleness is gone. Fear that love ain't livin' here no more. Wondering whether the fear is wickedness or weakness, but never stopping the hustle and that climb. Fear of knowing that "what happens on Earth stays on Earth" and that he can't take these feelings with him "so hopefully they disperse within fourteen tracks carried over wax." The power, poison, pain, and joy, geeked up and fired up in he and DAMN's DNA. With his latest, Kendrick works effortlessly to keep "Mr. One through Five" in the running as a personal title and accolade for himself as he continues to process walking through this here life fully with a sound mind, knowing his worth, in order to speak clearly and bypass all the bullshit and those not worth his time on this journey to the center of who he is and what we stand for.
KEY TRACKS: DNA/Lust/Fear
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