One of the things that was very important to me when making Everyday Oil was that it be as affordable as possible. I wanted it to be something that was not exclusive. The ingredients themselves take a lot of (incredible) plant material and labor, so the price is as low as it can be given the quality of the ingredients. However in the skin care industry (and let's face it in everything) there is a strong correlation between price and value. It can be hard to see and really accept that the bottle that costs $180 for an ounce may not actually BE more valuable or work better. It's hard to accept and even harder to put into practice. Do things that cost more money always have more value? Break out of this capitalist mindset and when you are purchasing things or evaluating people places or experiences, remember that the dollar signs do not always correspond with the quality.