location: Watford Junction Station
purpose: Volkswagen’s New car the T-Roc.
As a keen car & photography enthusiast, the way this billboard has been functioned to me creates all the attention towards the new “T-Roc”. The slogan itself is very fitting with the image “born confident” I presume represents the baby ram and its characteristics linking with the car also suggesting that the car is a hatchback edition. The edition itself looks a sporty hatchback , which probably aims to target predominantly a younger male audience between the ages of 25-34. From my personal opinion the car itself is a beauty and comparisons with the “Lamborghini Urus” comes to mind, although it probably aims to be because VW is Lambo’s parent company. It is positioned on a train station in Watford, quite a prominent place linking to London Euston which attracts a large audience daily. Watford is not exactly London and is more common to vehicle transport as compared to public so commuters to London probably own cars and if their location is London from Watford then probably they earn a sustainable salary. I would have personally compared it to the Urus in a way not to downsize both models but rather to show the effectiveness of this model. essentially trying to kill two birds in one stone, but I’ve never seen a comical VW ad (I might be wrong). I like the: Slogan, Picture, Location & Written information & Font.
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