Juan's 6 Steps To Get Inside Your Market's Head:
1) Meet them where they're at.
2) Have empathy & understand their top 5 painpoints based on how you can serve them.
3) Spark discussion that expose painpoints, push on painpoints by asking & let it be known that you service these exact painpoints.
4) Determine who vibrates with you and who doesn't. Only serve and attack those that resonate with you.
5) You attract some of the non-believers by the success you brought the believers.
6) Spike their emotions by stating business truths (through examples or content) & sell by asking questions to the market that put them in a position to say, "Hey, why am I not working with this person?"