#abercrombielifestyle

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A LOOOOTTTT has changed in 7 years.
#throwback #flowhio #bboybustamove #tb

It is no doubt that Abercrombie is at a crucial point, with virtually a completely new staff at headquarters after the era of Michael Jeffries. To a true fan who has shopped at Abercrombie and Fitch as well as its sister brands Hollister especially. We have noticed almost radical change in the stores vibe, facades, music, smell etc. It was the Jeffries concept that took this company to its great heights, casual luxury emotional experience just a couple terms coined by Michael Jeffries, a man who devoted his whole life to better this company and retain its image. The new management arrogantly and disdainfully believes the loyal customers and fans will accept their new uncreative, unnecessary, and above all unwanted change. It is the customers who are affected the most by these ludacris changes in both quality and experience. We fell in love when we first walked into a Jeffries location with the unique dark lighting, the black louvers, loud house music, and of course Fierce. We visualized what Jeffries wanted us to dream, this is the emotional experience. We envisioned our Abercrombie lifestyle, sexy and free. We do not shop at Abercrombie for clothes; we shop for the experience, the lifestyle. What the new concepts seems to toss out completely is what made Abercrombie famous and billions. The Jeffries concept, the dark floors, white paint and shelves, the house music, the fierce β€œ the blood of Abercrombie β€œ. When the original demographic, which I remind you, again it is the customers who spend the most and are the most valued, representing most of the capital. When we walk into that atrocious new store we will immediately be in shock, we will never accept the cheap, minimalistic, tacky new stores as well as clothing. The company is betraying it’s only customers with all this unwanted change. What we want is simply the Abercrombie we first experienced, the Jeffries concept. What we want is the old Abercrombie; we want Fierce, dark lighting, and deep house music. The new concept will bury the company along with the diluting of quality, look at the return rate. Just simply poll the staff of all locations, and the employees

#AbercrombieAndFitch Screen Test (2010)

A personal edit of "Fantasy Studio" by Bruce Weber. The campaign looked like a lot of fun to be in! (As it mimicked 90's Hollywood) Look at all the dancing, swimming, animals and eye candy LOL. I discovered some of my favorite role models through this campaign. Please view the full video on my YouTube Channel at Simon Arty!
@justinhopwood @fingermonkey @guyrobinsonofficial @dannyschwarz @drewpare25 @mattaymar10
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#abercrombiehot #abercrombiemodels #abercrombiemodel #abercrombiecool #abercrombielifestyle #abercrombiecampaign #abercrombiepants #screentest #fantasystudio #2010 #models #anfmodels #anfwelove #anfstudios #myanf #anfstyle #hollywood #campaign #shirtless #abercrombieandfitchshirt #blackandwhite #black #white #bruceweber #brucewebervideo

MOST RECENT

A LOOOOTTTT has changed in 7 years.
#throwback #flowhio #bboybustamove #tb

Fall 97 "The Premiere issue." The first quarterly was the Premiere to the Abercrombie lifestyle, that introduced us into the visionary genius of Mike Jeffries & Bruce Weber's vision for the aspirational all American Fantasy.
The Quarterly envisioned to further establish the aspirational image of the Abercrombie & Fitch lifestyle which was currently resonating most with cool youngsters across the country. With their clear identity and directional focus Abercrombie was Further capturing the spirit of youth, fully embodying the spirit and the authenticity of the customers who this brand spoke to most hereby becoming synonymous with sex and youth culture. The "neo-preppy and all-American perfection," elevated the brand to iconic status, becoming the foundation to which cool young adults aspired to live like,
Coined as a "magalog" for its purpose of serving as both a magazine and a catalog for the #AbercrombieLifestyle It's contents focused on entertaining, inspiring and giving advice to the free spirited youth with an emphasis of having fun and exploring sexuality.
A&F collaborated with prominent figures in the fashion marketing world to produce the publication: #BruceWeber, #SavasAbadsidis and #SamShahid.
Publications were released on a quarterly basis, one for each fashion season "Spring Break", "Summer", "Back-to-School", and "Christmas". The first issue was considered relatively tame mostly to reflect the introduction to the Abercrombie brand, with this premiere issue in particular we see particular emphasis on capturing the innocence of high school customers, this later transitioned into the adventurous spirit of college freshmen and post graduates as the customer matured with subsequent publications becoming more and more explicit as the brand image matured with the customer from mid to late teens to young adults.
A&F spokesperson Hampton Carney said, "it is beautiful fashion photography. It's clean, sexy, and we think our customers will really love it." The next issue to be released is
Christmas 97. -- LCS @AbercrombieGroup
#MyANF #AbercrombieAndFitch
#Abercrombie #Models #anfAssociates #ThrowbackThursday #anfQuarterly #tbt #1997 #90sFashion

It is no doubt that Abercrombie is at a crucial point, with virtually a completely new staff at headquarters after the era of Michael Jeffries. To a true fan who has shopped at Abercrombie and Fitch as well as its sister brands Hollister especially. We have noticed almost radical change in the stores vibe, facades, music, smell etc. It was the Jeffries concept that took this company to its great heights, casual luxury emotional experience just a couple terms coined by Michael Jeffries, a man who devoted his whole life to better this company and retain its image. The new management arrogantly and disdainfully believes the loyal customers and fans will accept their new uncreative, unnecessary, and above all unwanted change. It is the customers who are affected the most by these ludacris changes in both quality and experience. We fell in love when we first walked into a Jeffries location with the unique dark lighting, the black louvers, loud house music, and of course Fierce. We visualized what Jeffries wanted us to dream, this is the emotional experience. We envisioned our Abercrombie lifestyle, sexy and free. We do not shop at Abercrombie for clothes; we shop for the experience, the lifestyle. What the new concepts seems to toss out completely is what made Abercrombie famous and billions. The Jeffries concept, the dark floors, white paint and shelves, the house music, the fierce β€œ the blood of Abercrombie β€œ. When the original demographic, which I remind you, again it is the customers who spend the most and are the most valued, representing most of the capital. When we walk into that atrocious new store we will immediately be in shock, we will never accept the cheap, minimalistic, tacky new stores as well as clothing. The company is betraying it’s only customers with all this unwanted change. What we want is simply the Abercrombie we first experienced, the Jeffries concept. What we want is the old Abercrombie; we want Fierce, dark lighting, and deep house music. The new concept will bury the company along with the diluting of quality, look at the return rate. Just simply poll the staff of all locations, and the employees

Abercrombie Quarterly Back To School 2003, Shot by Bruce Weber, This is Abercrombie #abercrombielifestyle #abercrombieandfitch

What happened to the avant garde, to the true spirit of freedom flowing through the beautiful youth who proudly displayed the brand and iconic moose always stitched onto the fabric, what happened to the fun and sexy theme and vibe we used to receive and experience when walking into the beautiful store and retail theater created by the one and only Michael S Jeffries, when the brand continues to defame the companies image and legacy along with diluting the quality and increasing the price, Michael Jeffries gave his whole life to turn Abercrombie into what is " was ", but now we experience something in store and through ad campaigns very different and not true to the success that Jeffries through his vision created for this company, we see models now who instead of beautifully wear the slim muscular clothing, tend to wear the newer loos fitting cheaper tees with zero respect for the history, the company is at major tipping point and is not listening to its true fans, the new concepts are tacky, cheap, and anyone who has shopped here 10 plus years will tell you they don't like it as well as the employees in store, the change is unnecessary and unwanted, Fierce is the smell, dark lighting and deep house created what Michael Jeffries called the " emotional experience " it is casual luxury, Abercrombie is not another retailer for young adults, it is a lifestyle #lifeatanf #abercrombieandfitch #Abercrombie #anfquarterly #abercrombiequarterly #abercrombielifestyle #casualluxury #classicabercrombie #michaeljeffries #bruceweber

#AbercrombieAndFitch Screen Test (2010)

A personal edit of "Fantasy Studio" by Bruce Weber. The campaign looked like a lot of fun to be in! (As it mimicked 90's Hollywood) Look at all the dancing, swimming, animals and eye candy LOL. I discovered some of my favorite role models through this campaign. Please view the full video on my YouTube Channel at Simon Arty!
@justinhopwood @fingermonkey @guyrobinsonofficial @dannyschwarz @drewpare25 @mattaymar10
β€’
β€’
β€’
#abercrombiehot #abercrombiemodels #abercrombiemodel #abercrombiecool #abercrombielifestyle #abercrombiecampaign #abercrombiepants #screentest #fantasystudio #2010 #models #anfmodels #anfwelove #anfstudios #myanf #anfstyle #hollywood #campaign #shirtless #abercrombieandfitchshirt #blackandwhite #black #white #bruceweber #brucewebervideo

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