Had the pleasure of spending the afternoon with Dad at Husker Harvest Days this week! The amount of money spent on advertising between real estate within the park, backdrops, tents and equipment is mind blowing. Pretty easy to nerd out on the farming side since I grew up in that culture, but I really enjoyed watching customer interactions, attention, user experience between locations etc. It all matters and there's so much you can learn by just observing human behavior and reverse engineering your ideal client or customer. Stay posted on my Facebook @grindstonemediallc for a longer vid!