Audi decides to keep Ducati.
CEO of Audi: “I can assure you that Ducati belongs to the Audi family. Ducati is the perfect implementation of our premium philosophy in the world of motorbikes.” A report in April said the German automaker had engaged banking advisory firm Evercore to help find a buyer for Ducati.
With a sale price said to be between €1 billion and €1.5 billion, money raised from the sale would have gone towards the Volkswagen Group’s Dieselgate-related costs.
Although Audi itself is part of the larger Volkswagen Group, it is the legal owner of both Ducati and Lamborghini, and has oversight over both companies’ management, direction and strategy.