I was reminded of Mr Edison's quote "Genius is 1% inspiration, 99% perspiration" this week, as we worked through a Marketing plan with a client.
For many business owners, the 'thinking mistakes' that stall their Marketing efforts are similar: ⠀⠀⠀⠀⠀⠀⠀⠀
- “It takes too long" ⠀⠀⠀⠀⠀⠀⠀⠀
- “I don't have time" ⠀⠀⠀⠀⠀⠀⠀
- “I don't know where to start"
Truth is, broken down to a science, these thinking mistakes are just that. Mistakes. And costly ones when you calculate the financial loss of inaction. For one client, a simple Marketing campaign costing less than $1,000, brought in pipeline revenue of $280,000.
So we take our clients through a 5-step method to turn their pain points into 'gain points'. ⠀⠀⠀⠀⠀⠀⠀⠀
1. Stand out - define your difference
2. Create a plan
4. Nurture, don't chase
5. Scale through referrals
And while there is inspiration in all of these steps, there's also a tonne of perspiration! And why we take on this perspiration job on for so many of my clients, who already have 101 things on their plate.
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