I've (Lizzie-marketing) consumed a vast amount of articles, blogs, videos and opinion pieces over these last two days as part of a game developers #research task.
We've undertaken #PESTLE #analysis to get a greater understanding of the gaming landscape. PESTLE analysis is an essential #marketing tool which looks at political, economic, social, technological, legal and environmental factors that affect not only your company but the #industry your company operates in. Undertaking PESTLE analysis can help you skillfully navigate any complexity your business encounters.
In my research it was amazing the amount of articles I came across that blame technology for the problems our world is facing. I think that the 2011 @abcnews_au article (Nick Ross)
raises an extremely valuable point in saying that technology can barely be considered attributable as it's the people who play the games not the games themselves that influence decisions.
However, I also think that we have a tremendous amount of #power as #consumers to demand products that reflect our own interests and attitudes. Not only this, but we should use that power to drive the markets to ensure that we are making a #changeforgood in the gaming and #tech industries.
I'd love to hear your opinion on this! What do you think?
#gaming #opinions #quotes #marketing #orbispace #unicorn