🤦🏻♂️Stumbled on a microcosm of everything that is wrong with the “health food” industry after my lift today. I didn’t bring a lunch so I went to the vending machine and bought a Len and Larry’s cookie for some extra carbs and protein to complement my shake, and noticed these new trail mix bars and figured I’d try them too since I need a lot of calories right now.
🧐 They are labeled as Be Better Protein Squares and state that they have 10g of protein and 6g of fiber, so I figured they were similar to an RX bar macro-wise. I don’t think 10g of protein is even close to justifying the name protein bar but whatever, I was already getting 30g from my shake and 16g from the cookie so was buying this because it seemed like it would be a tasty source of extra calories.
Which is pretty much all it was. When I flipped the package over it turns out that this TWO OUNCE package is TWO SERVINGS, each with a mere 5g of protein and 3g of fiber, but 170 calories each!!! Now in this specific situation following a two hour lift I guess I’m ok with 216 fat calories, 80 carb calories, and 40 protein calories, but the average person probably wouldn’t be.
This is clearly marked as a “health food”- the company has the balls to label it a protein bar, act like it’s high fiber, and flaunt that it’s dairy free, gluten free, soy free, and has no artificial preservatives. The back also says non GMO, vegan, peanut free, blah blah blah blah blah. Unless you got celiac disease, a peanut/soy allergy, or are lactose intolerant none of that matters. This is a fucking candy bar that will probably make you poop a tad better than a snickers bar and has an extra couple grams of protein. Calorically it’s actually worse. So please don’t fall for this kind of marketing, this is the kind of stuff that makes nutritionists insane. If you want a 2 oz calorie bomb literally eat whatever the hell you want.