The use of digital media and technology in marketing has become so ubiquitous we no longer separate "digital marketing activities" since they should be fully integrated and simply part of marketing.
This thinking is partly driven by changes in consumer media consumption where they continue to consume content in different formats without consciously thinking about which devices or channels. This means that your website and social networks are becoming your digital branches, and you need to create a consistent brand experience between your online and offline delivery channels.
If you need help to design a strategy that will improve customer engagement for your business, get in touch at (727) 483-0348.
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