Ralph Lauren makes you dream, he lets you enter into a construct of his imagination populated by a cast of idyllic characters and their ravishing costumes in the same way that the greatest film directors have done. And each time he has expressed the cultural zeitgeist before it has been fully articulated. People forget that his Safari collection, a revolution in the way fashion was transformed into visual poetry, was launched a year before the film Out of Africa hit the screens. Then he lets you steal away with these magnificent artefacts from this dream world around your shoulders. In many ways he is far more of an auteur, a writer, director and producer, than he is a designer. Read Wei Koh's tribute to the king of Americana in the latest edition of The Rake, out now.