Do you love or hate doing new business development?⠀
Do you have some responsibility for winning new clients and growing the agency?⠀
Some people approach new business with dread. They hate "selling" and they put off approaching prospects every day! Are you one of those people? It's ok to admit it! New business is tough and it gets harder each year. But if you approach it from a difference stance, rather than thinking you are having to sell your agency services to someone, start thinking more about your prospect. How can you help them do their job better? How can you make them look better? How can you build a closer relationship with them?⠀
New business isn't about selling, it is about building relationships. And if you think of it that way it suddenly becomes a whole lot easier!