What Is Facebook Relevance Score?
Relevance Score is Facebook’s measure of the quality and engagement level of your ads.
Your Relevance Score is important because it determines both your cost per click on Facebook and how frequently Facebook shows your ad.
It's their way of telling you one of two things: either “hey, your ad kicks ass” or “get outta here with that junk.” Like the AdWords Quality Score, Relevance Score exists at the base unit of your Facebook account structure (in AdWords, that’s the keyword level; in Facebook, the ad) and is presented as a number between 1 and 10.
Do you know how you rank?
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