Closed door session for the #xprossLeague @thesocaleague - -Thank you for selflessness @gospelobele
FROM DATA TO INNOVATION TO PROSPERITY -
One major thing that stuck: "The foundation of relevant brands is DATA!" Ignore #information and you will DIE! -
One of the challenges facing SMEs is the paucity of funds which often limits their ability to give attention to every aspect of their business. As such, they tend to prioritize what is thought to be of utmost importance to the business viability, thereby relegating other important areas, one of which is brand building. -
How can we take advantage of Data by ourselves to make informed and innovative decisions?