Children between the ages of 13 to 15 years are most exposed to alcohol and tobacco imagery and lyrics on YouTube, according to new data published in the Journal of Epidemiology and Community Health.
This has to be red flagged by all parents, Ministries of Health, Education, Sports etc. But to my amazement it hasn’t raised the outcry that one should expect. Teenagers these days are always on the internet. I would guess that due to the smartphone, teenagers are on the internet most of their waking hours. YouTube has become the main mode of entertainment and no one seems to care what’s going on there. Not only YouTube but apps like Instagram, Twitter have also been used by Big Alcohol to market their products to minors and thus flouting the regulations to protect children and youth from alcohol ads.
Product placement, once banned and regulated on television is now popular in music videos since this is a loophole that technology has brought about. No one is really looking into how alcohol is being shown on the internet and this has permeated to teens who now see these in an avalanche of YouTube videos they stream or download.
Big Alcohol targets our children
Alcohol marketing targeting children and youth in the social media is only the latest trend. Alcohol advertising in more traditional media has been increasing, too.
In the United States, for example, research shows that
Before graduating high school, students will spend about 18,000 hours in front of the television—more time than they will spend in school.
During this time they will watch about 2,000 alcohol commercials on television each year. Alcohol advertisements reach youth not only through television, but also through other varied media, such as billboards, magazines, sports stadium signs, and on mass transit such as subway systems. In all, youth view 45% more beer ads and 27% more liquor ads in magazines than do people of legal alcohol consumption age.” Alcohol ads overwhelmingly seek to link alcohol use with attributes particularly important to kids, such as friendship, prestige and glamour, adventure and sex appeal or fun. #blackboule #blackgreeks #blackdevils #whoaretherealdevils