>"Jumping the shark"<
The expression is used to indicate the moment when a film series or a television series, after reaching its peak of popularity, begins inexorably to lower its quality level, making the verosimilitude of the story and the interest of the fans vanish.
The term was coined by Jon Hein and derives from a scene in a 5th season episode of the sitcom "Happy Days" titled "Hollywood: Part 3". in which the character Fonzie jumps over a shark while on water-skis.
"Jumping the shark" indicate the moment that writers have exhausted their focus; that the show has strayed irretrievably from an older and better formula; or that the series as a whole is declining in quality.
In 2009 the "Time magazine" coined a similar term: "nuking the fridge".
The phrase derives from a scene in the 4th Indiana Jones film ("Indiana Jones and the Kingdom of the Crystal Skull" by Steven Spielberg) in which Indiana Jones survives an atomic bomb detonation by fitting himself into a lead-lined refrigerator.
Specifically applicable to film, the magazine defined the term: «to exhaust a Hollywood franchise with disappointing sequels».
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