#1000COSIGNs: Meet Ani Sanyal (@anihustles) Entrepreneur & Philanthropist No. 92 of 1K - #COSIGNed by @cosignkg
In 2015, Ani was selected to speak at a TEDx. “It was an experience that allowed me to crystalize my story, share it at scale and remind myself of how powerful one’s narrative can be. I’m extremely grateful for that whole experience,” he says.
By the time Ani was in his mid-20s, he decided to take all he had learned from the music industry and quit the music industry. It was an unstable time, streaming was killing music sales, and he felt he hadn’t made enough money to take care of his parents. He looked toward marketing, as he already knew how to identify and segment audiences, how to drive engagement through content and how to create a conversion funnel. Anywhere there were gaps in his knowledge, he researched, or he relied on trial and error. “My younger brother and I put our heads together and decided to try to build out an [advertising/marketing] agency and three years later, GRC is growing at a scale we could’ve never imagined,” he says. “I thought starting a business was tough, but learning how to scale and grow is the real challenge. Being a real CEO with a team and responsibilities extend way beyond what I thought they did.”
Head over to cosignmag.com (Link in bio) to read why we #COSIGN @anihustles and he shares 10 entrepreneurs/creatives that he #COSIGNs which we’ve tagged in this post. #COSIGNLife