Reposting @alice.rawsthorn: Design on the Road | .
It's impossible to imagine anyone driving in or out of the Eureka Tower car park in Melbourne, Australia without noticing the signage. Rather than playing safe by designing neat, legible signs of a conventional size and format, the Melbourne design group, Emerystudio, plumped for an unmissable set of very big, very bold, very brightly coloured super graphics. Each of the key words is colour coded: green for In, blue for Up, yellow for Down and red for Out. And individual words are created by stretching the paint across different surfaces, such as walls, doors, posts and floors, but planning the process so painstakingly that each one can be read clearly and speedily when the car reaches the particular spot at which the driver needs that information. .
#design #graphicdesign #supergraphics #emerystudio #eurekatowercarpark #designontheroad #Repost.