#FixSiteTip

MOST RECENT

WHAT’S YOUR
STORY?
-
Do you know WHY people gravitate towards stories❓
-
Do you know WHY people remember stories❓
-
Our brains 🧠 are hardwired for stories. Yes, it’s true.
-
We connect with others through stories. Stories stir our emotions, and, if we relate to a particular story, the connection is even stronger 🔗.
-
So, I ask again, what’s your story? Or stories? Do you write about them on your site or social media 💻? Do you reveal photos 📷 that depict your stories? Do you create videos 📹 that give us a front row seat to your stories?
-
Your audience, your community, your “tribe” wants to know more about you. They want to connect on an emotional level. Tell them more about you in the stories that, when woven together, reveal the person you’ve become...
-
📌 TIPS:
1. Take a look at your site with new eyes 👀 - have you written any stories about how your business began❓ What was your “why❓”
2. Think about the different ways you can tell your story-through blogging on your site, through video uploaded to your YouTube channel, through adding to your Instagram stories, through Facebook live broadcasts, through podcast audio broadcasts, etc.
-
📌 BONUS TIP: Keep a notebook 📓 or your smartphone’s 📲 recorder handy so that you’re ready to jot down or record a story that comes to mind in a moment’s notice.
-
📌 TAKE ACTION: 📝 Write Down 3 stories that come to mind that your audience would enjoy. Then, get them out to your audience in one form or another.
-
If you’d like more tips 💡 on how to attract more ideal customers/clients/patients with your website, please click 🔘 on the link in the BIO (Instagram) or “Learn More” Button (Facebook)
-
#FIXsiteTip #FIXsiteTips #digitalmarketing #digitalmarketingstrategist #digitalmarketingtips #marketing #marketingtips #FREEeBook #SEO #searchengineoptimization #smallbusiness #entrepreneur #WordPress #consultant #webdesign #growyourbusiness #imageoptimization #idealcustomer #idealclient #idealpatient #tellyourstory #storytelling #stories #website #blogging #vlogging #facebooklive #instagramstories

There’s something so creative when you get out of your usual space and into a place that feeds your soul. ❤️
-
Let me explain... I had the pleasure of attending an event at a co working space in downtown #Tampa @armatureworks_tampa at a place called @bay3_tampa.
-
As soon as you walk in, you are met with rustic Edison lights, hardwood floors, and an open space that inspires creativity in even the most logical mind!
-
I believe I will become a member of this marvelous place (you can tell, I’m a bit excited about it!).
-
#inspiration #coworking #entrepreneurship #coworkspace #coworkers #cowork #creativity #becreative #FIXsiteTip #iliveinparadise #Florida #chic #chicbuilding #rusticbuilding #rustic #creativespace #TampaEvent

OPPORTUNITIES ARE
EVERYWHERE - HAVE
YOU SEEN YOURS?
-
This post is about “hidden Mickeys” - wait, WHAT❓Well, it’s really about missed (& found) opportunities.
-
Have you ever bought a new car 🚗 and suddenly see a whole bunch of them on the road❓Or thought about a friend and suddenly they call 📞 you out of the blue❓
-
What about other, less fortunate opportunities that were missed ❓ Have you ever decided not to attend an event, maybe because you had a long day❓ Or, because you were not feeling well❓ Or, worse yet, you “just didn’t feel like it”❓ Only to find out that, if you had attended that networking event, you would have met that influencer you’ve been wanting to meet for over a year. MISSED OPPORTUNITY...😔
-
Here’s how the Hidden Mickey comes into the moral of this story...
-
I’m attending a conference to improve my skills as an eye doctor (yes, that’s my other profession!). It happens to be at the happiest place in the world, Disney World! During the down time and while traveling around the grounds (inside and out), I’m scouring the landscape for “hidden Mickeys” - surprised I haven’t found any yet. But, I KNOW I’m going to find one... not giving up, staying positive, staying in “belief”...
-
During a break, while in my room and working on my phone 📱, I looked up quickly and BAM‼️ There it was! The hidden Mickey! Literally, right under my nose! It had been there the whole time.
-
I had to chuckle! And then, I had to look 👀 for the hidden message!
-
🔑 HIDDEN MICKEY HIDDEN MESSAGE: Here’s what I began to ponder...
1. Be open, be positive, be AWARE - opportunities are all around us, every day...
2. They maybe not, however, be everywhere, so you have to keep looking for them and expecting them and...
3. Understand they may NOT be where you’re looking for them, but may be where you’re NOT looking for them...
4. When we stay in a mind set of gratitude and seeking what IS possible (rather than NOT possible) our brain and eyes tend to notice the opportunities that are sitting right in front of us. #ClaimYourPower Via @reneewarmack
-
📌 TAKE ACTION: Learn how to be more aware of your surroundings and of opportunities.

HAVE YOU
TAKEN STOCK
OF YOUR
IMAGES?
-
Have you ever landed on a website and just KNEW they were using stock images?
-
What was the feeling you had when you saw them❓
-
Most site visitors are no longer fooled by stock images. That smiling face of a supposed customer is not going to cut it.
-
Don’t lose your site visitors on a first impression that screams “FAKE PHOTOS”...!
-
📌 TIPS:

1. Take a look at your site w new eyes 👀 - make sure you check every page and blog post for stock images and replace them w real images that make sense for the content, as much as possible.

2. If you have some content that you really want to use a stock photo for because you don’t have a good “real” photo that would work, go ahead and use it, but don’t do this often and make it transparent that you’re using a stock image.
-
📌 BONUS TIP: Don’t forget to add back the “alt” tags to match the image and content (see an earlier post for an explanation of alt tags)
-
📌 TAKE ACTION: Go through your website and remove as many stock photos as you can, and replace them with real images that match the content. With the advent of high quality cameras in our smart phones, this is getting easier than ever.
-
If you’d like more tips 💡 on how to attract more ideal customers/clients/patients with your website, please click 🔘 on the link in the BIO (Instagram) or “Learn More” Button (Facebook)
-
#FIXsiteTip #FIXsiteTips #digitalmarketing #digitalmarketingstrategist #digitalmarketingtips #marketing #marketingtips #FREEeBook #SEO #searchengineoptimization #smallbusiness #entrepreneur #WordPress #consultant #webdesign #growyourbusiness #imageoptimization #idealcustomer #idealclient #idealpatient

HOW DO
YOU KNOW
WHERE YOUR
IDEAL CUSTOMERS
HANG OUT?
-
Most digital marketers (including me 🙋‍♀️) discuss the importance of knowing your Ideal Customer 👩🏼‍⚕️ and creating Ideal Customer Avatars or Personas so you can understand their problems to solve them with your products or services. We then recommend finding out where 📍 they hang out - well, it’s easy to DEFINE these customers, but not always so easy to FIND 🔎 THEM!
-
📌 TIPS to finding out where your customers hang out online:

1. If you already have “ideal customers”, ask them! Yes, this sounds too easy, but it works. Send out a survey via email asking them what blogs they read or newsletters they subscribe to; ask them what social media platforms they spend the most time on, etc.

2. Use @facebook’s Ad manager platform and do some research on your ideal customers’ hobbies, their favorite pages, online magazines, stores, etc. (you’ll need to do some guessing initially), then watch all of the other suggestions that pop up for where your target audience hangs out online.

3. Use @amazon’s search function. Again, use a little guesswork here - search for books and other products your potential ideal customers would probably read and use, then look for related books and products. This can give you more insight into where your ideal customer may be spending their time.

4. Look for current ideal customers online - see what platforms they may be using and what interests, problems and solutions they discuss.

5. Check to see if there are any Facebook groups your ideal customers may be joining. Join those communities and “LISTEN” to the conversations happening - this will not only help you find more ideal customers, it will help you solve their problems more effectively.
-
📌 BONUS TIP: Read this article by @kimgarst - https://kimgarst.com/7-steps-to-identify-your-ideal-customer-or-client
-
📌 TAKE ACTION: Do the research needed to find your ideal customers and to learn how you can help them with your products and services.
-
If you’d like more tips 💡 on how to attract more ideal customers/clients/patients with your website, please click 🔘 on the link in the BIO (Instagram) or “Learn More” Button (FB)
-
#FixSiteTip

HOW DO YOU
STAY INSPIRED?
-
How do you stay inspired❓How do you keep going when the going gets tough❓
-
The #entrepreneurial life is not an easy one. It’s full of ups and downs, hills and valleys... -
You’ve read my earlier post about how #successful #entrepreneurs become (and stay) successful. It’s truly about #mindset and taking action.
-
I know for me, it’s ALWAYS about DOING something. DO ANYTHING! I’ve found it helpful to create a master task list of things to do when I feel my energy or motivation dwindling.
-
🔑 BOTTOM LINE: Convince yourself that there’s just no time ⌛️ to waste - no time for fear or worry... you have way too much to do! ✅
-
📌 TAKE ACTION: Make a master task list you can look at and take action immediately on (have it in your phone, your planner, etc.) any time you’re feeling down.
-
If you like these quotes, as well as some great tips 💡 on how to attract more customers/clients/patients with your website, please click 🔘 on the link in the BIO (Instagram) or “Learn More” Button (Facebook)
-
#FIXsiteTip #FIXsiteTips #digitalmarketing #digitalmarketingstrategist #digitalmarketingtips #marketing #marketingtips #FREEeBook #SEO #searchengineoptimization #smallbusiness #entrepreneur #WordPress #consultant #webdesign #growyourbusiness #inspirational #motivational #quotes #privatepractice #optometrist #optometrists #justdoit #takeaction

“You can never cross the ocean until you have the courage to lose sight of the shore.”
-
How is your #entrepreneurial #mindset❓Are you brave enough to leave that safety net behind❓
-
🔑 One thing I know from working with #entrepreneurs, private practice owners, and small business owners - they are not afraid to dive head first into the unknown.
-
If they fail, they fail quickly, then move on to reach success. 🏆
-
If they succeed, they don’t rest on their laurels. They quickly figure out how to scale their success to reach even greater success. 🏆
-
Do you have that same #mindset❓
-
If you’d like these quotes, as well as some great tips 💡 on how to attract more customers/clients/patients with your website, please click 🔘 on the link in the BIO (Instagram) or “Learn More” Button (Facebook)
-
#FIXsiteTip #FIXsiteTips #digitalmarketing #digitalmarketingstrategist #digitalmarketingtips #marketing #marketingtips #FREEeBook #SEO #searchengineoptimization #smallbusiness #entrepreneur #WordPress #consultant #webdesign #growyourbusiness #inspirational #motivational #quotes #privatepractice #optometrist #optometrists

Have you optimized your website images?
-
💡Here’s a quick #SEO tip to beat your competition.
-
❗️Make sure you’ve added “Alt” tags to every image on your website. These are phrases that are meant to help visually impaired visitors to your website, but that can also aid you in rising to the top of #Google and other search engines.
-
⚠️ BONUS TIP: Add a top keyword phrase to each image - but, make sure that phrase matches the content of the image. Don’t “stuff” your alt tags with keywords, just use one phrase that describes the image accurately.
-
If you’d like more tips 💡 on how to attract more ideal customers/clients/patients with your website, please click 🔘 on the link in the BIO (Instagram) or “Learn More” Button (Facebook)
-
#FIXsiteTip #FIXsiteTips #digitalmarketing #digitalmarketingstrategist #digitalmarketingtips #marketing #marketingtips #FREEeBook #SEO #searchengineoptimization #smallbusiness #entrepreneur #WordPress #consultant #webdesign #growyourbusiness #imageoptimization

“It's easy to stand in the crowd but it takes courage to stand alone”
~Mahatma Gandhi
-
Sometimes it’s hard to break away from the crowd and “do your thing...”, you know, that thing you’re passionate about and KNOW is what you’re supposed to be doing when everyone else is telling you to follow a different path - one you may not have ever wanted to travel... there are so many voices in our heads that tell us what we’re “supposed” to do!
-
Remember this: it’s YOUR life - no one else really knows what’s best for you except YOU. Yes, you’ll fall and stumble and “fail” along the way. But, failures are what teach us how to succeed next time. Instead, fear mediocrity and complacency!
-
If you fear failure, fail FAST, learn QUICKLY, and move on IMMEDIATELY!
-
If you’d like tips 💡 on how to attract more customers/clients/patients with your website, please click 🔘 on the link in the BIO (Instagram) or “Learn More” Button (Facebook)
-
#FIXsiteTip #FIXsiteTips #digitalmarketing #digitalmarketingstrategist #digitalmarketingtips #marketing #marketingtips #FREEeBook #SEO #searchengineoptimization #smallbusiness #entrepreneur #WordPress #consultant #webdesign #growyourbusiness #inspirational #motivational #quotes

Are you Using
The Gold Standard
WordPress Plugin
For SEO?
-
If you use #WordPress and want to make sure your site ranks well for the keyword phrases you know your ideal clients use to search for companies like yours to solve their problems, make sure you or your web designer has included this plugin (and optimized it) in your site:
-
Yoast SEO (via @yoast) - whether you or your web designer optimize your blog posts for your readers and for the search engines, this is the best plugin to make sure you do it correctly. The developers keep up to date on the latest #SEO best practices so you don’t have to.
-
If you’d like tips 💡 on how to attract more customers/clients/patients with your website, please click 🔘 on the link in the BIO (Instagram) or “Learn More” Button (Facebook)
-
#FIXsiteTip #FIXsiteTips #digitalmarketing #digitalmarketingstrategist #digitalmarketingtips #marketing #marketingtips #FREEeBook #SEO #searchengineoptimization #smallbusiness #entrepreneur #WordPress #consultant #webdesign #growyourbusiness #WordPressPlugin

"Only those who risk going too far can possibly find out how far one can go." - T.S. Eliot
-
It’s never easy to take that leap of faith, to do the thing you truly want to do. When “those voices” in your head tell you what you may be contemplating is too risky, that may be just the signal you need to take BOLD action!
-
If you’d like tips 💡 on how to attract more customers/clients/patients with your website, please click 🔘 on the link in the BIO (Instagram) or “Learn More” Button (Facebook)
-
#FIXsiteTip #FIXsiteTips #digitalmarketing #digitalmarketingstrategist #digitalmarketingtips #marketing #marketingtips #FREEeBook #SEO #searchengineoptimization #smallbusiness #entrepreneur #WordPress #consultant #growyourbusiness #motivation #inspiration #quote #inspirationalquotes #motivationalquotes #BeBold #ClaimYourPower #CaptureYourDreams

Do You Add a
Content Upgrade with
Each Blog Post?
-
Content upgrades are a great way to add value for your website visitors, as well as an excellent way to capture emails or chat bot marketing permissions.
-
If you’re not sure what a content upgrade is, think about all the websites or blogs you’ve visited where they’ve asked you to opt in on a form in order to receive something that was mentioned in a specific article. No, this isn’t the generic opt in on a website, it’s one that is typically located ONLY on the page you are currently reading, and it pertains specifically to the content you are reading.
-
For example, let’s say you are an eye doctor looking for tips on getting your local practice’s website to the top of Google (this just happens to be one of my client “avatars”). You come upon my site and discover an article that may give you some great tips on how to make this happen. If I add an infographic or a checklist to download after you give me your email address, then that would be considered a content upgrade. I wouldn’t necessarily have this information anywhere else on the site.
-
It’s a great way to build your email list while adding tremendous value for your community.
-
📌 Here’s some homework for you: Come up with some content upgrade ideas for 5 blog posts you’ve already posted to your website. Then add those to the posts and connect them to your email marketing or chat bot marketing software. If you need more information on how to do this, send me an email (link in my profile).
-
If you’d like tips 💡 on how to attract more customers/clients/patients with your website, please click 🔘 on the link in the BIO (Instagram) or “Learn More” Button (Facebook)
-
#FIXsiteTip #FIXsiteTips #digitalmarketing #digitalmarketingstrategist #digitalmarketingtips #marketing #marketingtips #FREEeBook #SEO #searchengineoptimization #smallbusiness #entrepreneur #WordPress #consultant #growyourbusiness #PCintentUpgrade #Google #buildemaillist #ContentMarketing

"Success is not final; failure is not fatal: It is the courage to continue that counts."
~Winston S. Churchill
-
It may be cliché, but it’s true. I’ve lived it... I’ve experienced it... we all have.
-
Just keep on going.
-
Remember your “Why” (@simonsinek), have a vision clearly and vividly in your mind of what it is you want to achieve, and “just do it”! ...and, KEEP doing it!
-
If you’d like tips 💡 on how to attract more customers/clients/patients with your website, please click 🔘 on the link in the BIO (Instagram) or “Learn More” Button (Facebook)
-
#FIXsiteTip #FIXsiteTips #digitalmarketing #digitalmarketingstrategist #digitalmarketingtips #marketing #marketingtips #FREEeBook #SEO #searchengineoptimization #smallbusiness #entrepreneur #WordPress #consultant #growyourbusiness #inspirationalquotes #motivationalquotes #inspirational #motivational #quotes #justdoit #winstonchurchill #winstonchurchillquote

Make sure your website 🌐 has a privacy policy!
-
I’m sure you’ve noticed all those emails ✉️ from companies saying that they’ve updated their privacy policies to explain how they’re protecting your personal information. In case you missed my post about being #GDPRCompliant, this happened because of a new law in the European Union (EU) that went into effect on May 25th 🗓. (Please check out that post for more information.)
-
But it brings up another issue... it’s also the law to have one on your site in the US 🇺🇸 if you collect personal information from your site visitors. Even if you think you don’t collect this information, many 3rd party companies you may use to enhance website performance require you to have a privacy policy (like @google #Analytics, for example).
-
Besides the important fact that it’s the law to have one in many cases, did you also know it’s required by Google? Your site will not rank well if you do not have a privacy policy. Bottom line, it’s bad for SEO (search engine optimization) if you don’t add a privacy policy to your website.
-
If you’d like tips 💡 on how to attract more customers/clients/patients with your website, please click 🔘 on the link in the BIO (Instagram) or “Learn More” Button (Facebook)
-
#FIXsiteTip #FIXsiteTips #digitalmarketing #digitalmarketingstrategist #digitalmarketingtips #marketing #marketingtips #FREEeBook #SEO #searchengineoptimization #smallbusiness #entrepreneur #WordPress #consultant #growyourbusiness #inspirationalquotes #motivationalquotes #inspirational #motivational #quotes #PrivacyPolicy #Google

"If you really want to do something, you'll find a way. If you don't, you'll find an excuse."
~ Jim Rohn
-
How do YOU keep going when the going gets tough? I discuss the importance of “Why” in an earlier post. We so often tend to want to know the “How” when we are pursuing our dreams. But, it is more important to remind ourself WHY we are pursuing them in order to push through the challenges.
-
Write down your WHY and keep it close to you at all times. Read it daily.
-
If you’d like tips 💡 on how to attract more customers/clients/patients with your website, please click 🔘 on the link in the BIO (Instagram) or “Learn More” Button (Facebook)
-
#FIXsiteTip #FIXsiteTips #digitalmarketing #digitalmarketingstrategist #digitalmarketingtips #marketing #marketingtips #FREEeBook #SEO #searchengineoptimization #smallbusiness #entrepreneur #WordPress #consultant #growyourbusiness #inspirationalquotes #motivationalquotes #inspirational #motivational #quotes @jimrohn.official #jimrohn

Do you know about this FREE tool to find the best keywords for your website?
-
Do you want to attract more customers/clients/patients with your website? Then read on…👀
-
Other companies are charging a monthly fee 💵 for their version of this “can’t live without tool”, but @neilpatel is giving his away for free (and he explains why on his blog - it’s a brilliant business model!). This is not a sales pitch - but an excited web designer/digital marketing strategist (that’s me 👩‍💼!) who’s over-the-top excited by Neil’s recent announcement about the extra stuff he’s throwing into his keyword research tool. This software tool is called Ubersuggest. Please go check it out (along with his amazing blog that gets over 1 million visitors per month) at neilpatel.com
-
If you’d like more tips 💡 on how to attract more customers/clients/patients with your website, please click 🔘 on the link in the BIO (Instagram) or “Learn More” Button (Facebook)
-
#FIXsiteTip #FIXsiteTips #digitalmarketing #digitalmarketingstrategist #digitalmarketingtips #marketing #marketingtips #FREEeBook #SEO #searchengineoptimization #smallbusiness #entrepreneur #WordPress #consultant #webdesign #WordPress #growyourbusiness #neilpatel

“People don’t care how much you know until they know how much you care”
-
This #inspirational #quote has been attributed to many, but thought to be spoken originally by Theodore Roosevelt.
-
While reading #CrushingIt 📖 by @garyvee, I was reminded of this quote when @lewishowes mentioned that he was greatly affected by a similar statement made by Gary in his previous book, #CrushIt!
-
Yes, you may make a lot of money 💰 without caring about your customers, community, following… but I don’t believe it will last. Neither do experts like Gary and Lewis.
-
If you’d like more tips 💡 on how to attract more customers/clients/patients with your website, please click on the link in the BIO or “Learn More” Button
-
#FIXsiteTip #FIXsiteTips #digitalmarketing #digitalmarketingtips #marketing #marketingtips #FREEeBook #CrushingItBook #CrushItBook #GaryVee #GaryVaynerchuk #BuyItNow #motivationalquotes #lewishowes #icare #smallbusiness #entrepreneur

Never Stop Learning
-
As a lifelong learner, I am a HUGE fan of continuing to sharpen my skills and, as a Digital Marketing Strategist, I HAVE to keep up with the latest and greatest information.
-
I read #books 📚 and a couple of industry-leading #blogs, listen 👂🏻 to a few awesome #podcasts, and take #courses ✏️ by the best instructors. Not only does it help me educate my clients, but it feeds my soul!
-
Here’s a book I’m reading right now (and, if you’re a business owner or #entrepreneur, so should you) by the #genius @garyvee. It’s called “Crushing It!” - the sequel to his first brilliant book, “Crush It!” Both books teach you how to build your PERSONAL brand online...
-
BUY THIS BOOK! (Yes, I’m shouting because it’s JUST THAT GOOD!)
-
If you’d like more tips 💡 on how to attract more customers/clients/patients with your website, please click on the link in the BIO or “Learn More” Button
-
#FIXsiteTip #FIXsiteTips #digitalmarketing #digitalmarketingtips #marketing #marketingtips #FREEeBook #CrushingItBook #CrushItBook #GaryVee #GaryVaynerchuk #BuyItNow

I LOVE ❤️ seeing the “aha” moment when I teach a client something new they can implement right away... and that gets them results quickly!
-
Why do you do what you do? What’s your ultimate motivation?
-
#followyourdreams #fixsitetip #entrepreneur #entrepreneurs #solopreneur #digitalmarketing #digitalmarketingtips #yourwhy

How Can You Tell if Your Site is Working?
-
What I’m really asking is, how do you measure 📐 your site’s success? Here are some questions ❓to ask as you reevaluate your site:
⠀⠀⠀⠀⠀⠀⠀⠀⠀
✅ Have you set #goals 📈 for your #website in measurable ways? For example, do you have a set amount of phone calls ☎️ you expect to receive from new, potential customers/clients/patients per month? Do you know how to measure this?
⠀⠀⠀⠀⠀⠀⠀⠀⠀
✅ Do you measure the return on investment (#ROI) 💰 of how much you spend on driving traffic to the site vs. how many website visitors actually take the action you want them to take?
⠀⠀⠀⠀⠀⠀⠀⠀⠀
✅ Do you have a system in place to consistently ask potential customers/clients/patients how they heard about you? If they say “from your website,” do you dig a little deeper and ask how they found your website?
-
These are just a few ideas 💡 on how to make sure your website is working FOR you, not AGAINST you! (More on this later).
-
If you’d like more tips 💡 on how to attract more customers/clients/patients with your website, please click on the link in the BIO 🔝
-
#FIXsiteTip #FIXsiteTips #returnoninvestment #success #websiteconversion #calltoaction #CTA #webdesign #websitedesign #digitalmarketing #digitalmarketingtips #marketing #marketingtips #trafficandconversion #FREEeBook

Most Popular Instagram Hashtags