This is difficult for me, but I am going to try to be a little vulnerable here - just in case someone can relate. I just went back through my Instagram and removed most of my posts.. When I made a public account about a year ago, the intention wasn’t to post “pretty” pictures with meaningless captions. The purpose was to create a space for myself to channel my creative energy, my spirit and my feelings. To share things that excite me, inspire me, make me happy - be it anything. And I feel sad to see that I haven’t succeeded at that at all, other than a few scattered attempts here and there.
Why? .. well, I find it difficult to stay focused on one thing, and feel like i don’t really know my “brand”. How would i describe myself? How would I articulate my strengths? Those are questions that have always been the most difficult for me. I have always been someone who gets inspired by too many things, who wants to do a little bit of everything. And that, coupled with a lack of belief in myself for being great at something (classic imposter syndrome - “yeah i can put a makeup post but I’m not great at it//yes i can put a lifestyle post but I’m not a lifestyle guru”), makes me unable to commit to something for too long.
Yes, work keeps me busy. Yes, i don’t have help in creating content. But, at the end of the day, i know these are excuses. I want more from myself and I want to be brave. I want to be okay with not having a niche, i want to be okay with not knowing my brand, and I want to be okay with allowing myself to explore myself, putting myself out there along the way. And, to be honest, i would love any help I can get with that. I have absolutely no idea what to do or how to get where i want to be, but here’s to taking a leap of faith. Here goes nothing...? #zohakibatain #expresspartner