“IT’S THE END OF THE WORLD AS WE KNOW IT!”
Using Facebook to market your #lashbusiness the last few years has been similar to the hunger games. You’re competing with a bunch of other lash artists for a tiny morsel of the “lash client pie” and desperate not to be taken out by a Peacekeeper or a Tracker Jacker. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Well, Mark Zuckerberg, in true President Snow fashion, has put businesses out of their misery and has stated that in 2018 “As we roll this [the new algorithm] out, you'll see less public content like posts from businesses, brands, and media. And the public content you do see more, will be held to the same standard -- it should encourage meaningful interactions between people.” That is a direct quote from Mark Zuckerberg’s post. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
So organic reach is basically going to be at zero for your Facebook Business page. Facebook wants genuine and authentic engagement from it’s users (business and personal pages alike) and if you haven’t already got an engaged audience, you’ll likely need to focus on FB Ads and “pay to play” to reach your customers. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
What’s the lesson here? I mean I, personally, love Facebook Ads and have found them to be very beneficial in reaching, connecting and converting my audience... but the bigger lesson here is to not put all your Marketing eggs in one basket. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
You do not own social media and if Instagram or Facebook is all you have to market your business, they can and obviously will change the rules at anytime, and your business is sunk! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Here are two resources for you to help you out if you’re a little worried about how to create a marketing plan that isn’t solely reliant on a single platform: ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
1️⃣ Check out the “How to Solve Your Flawed Facebook Ads” Free Guide I created to help you turn your Facebook Ads/Boost Posts into Conversion Machines.
2️⃣Put Your Name on the Waitlist for the next round of the Marketing Mastery Club workshop launching again in April. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
You can find both of those links in the bio!