Instagram has 10x the engagement Facebook has! Of course, this varies from account to account but overall the engagement on Instagram is much higher than on Facebook.
Knowing these kind of things may help you while putting together your social media strategy. Always make sure to use and keep that engagement. Because if you don't engage with the people who comment on your posts or send you DM's. It will decline.
The more people are engaged with your account and the more they feel like they matter, the more likely they are to do business with you.
So if you want a place to engage with your audience on a bigger level, Instagram cannot be left out of your marketing plan. #instagramVSfacebook #engagement #engage #putinwork #connect