Hey👋 ❓Do you want to build a mobile app? ❓
I hope you will be motivated and inspired by this story about Starbucks app.📱
The most popular coffee chain in the world has one of the most popular mobile apps of all time. 📱☕
myStarbucks app launched as early as in 2009 allowed users to locate nearby coffee shops, learn about sorts, types and coffee brews, and suggest their own drinks. 🔜🔜Two years later, Starbucks increased its digital presence by bringing its loyalty program to users’ smartphones with Card Mobile App. Customers were enabled to pay for in-store purchases via phones. 👏👏👏Today, the app serves about 20% of all loyalty card transactions. In 2012, Starbucks integrated its apps with Square, a mobile payment system and Apple’s passbook feature, so that loyalty card data could be seen on an iPhone. The unique functionality and speed of access of a mobile app cannot be matched with that of mobile web.
Results: The innovative and rational approach to the mobile strategy, in 2013, Starbucks already possessed $621 mln assets on its mobile platforms. In 2014, Starbucks has made $146 mln, 8 % of total revenue, on interest alone. In addition, transaction costs were reduced significantly, since third-party credit card companies no longer need to be involved.
You also can achieve such amazing results. All you need is mobile app📱
Please, leave your comments and let me know if you have any questions
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