🎙The key to a bold brand voice that sells stuff for you? Knowing your audience and what language inspires action. Without understanding your dream customer, your words can fall flat on deaf ears. And those ears will listen to your competition.
So where do you begin your journey? 🤷🏼♀️Not all businesses have the budget for market research, or the time to query their customers’ behaviour. That’s where I come in, as your super language sleuth ready to perform some anthropological research.👩🏼💻
I help businesses every day vocalise their values and goals in alignment with their customer’s needs and wants. Here’s a brief step-by-step guide to how you can do it for yourself:
1. Define your values.
2. Mine Instagram comments, blog comments and Facebook groups for trends in language and emojis.
3. Research reviews for products similar to yours to find customer pain points.
4. Keyword research! Use Google Keyword Planner, MOZ, Uber Suggest or Keywordtool.io.
Want a bespoke tone-of-voice assessment? I offer tailored tone of voice guidelines consultations to help you sound great online. Get in touch for your consultation: 👉🏻email@example.com👈🏻