Another Gary Vee nugget from his presentation last week? When it comes to social media advertising - aka Facebook ads - the creative is the variable.
In other words, don’t get excited, run off to spend all your money on Facebook ads, and then just expect guaranteed results. If you have crap imagery, and the copy isn’t contextual, you will FAIL.
The variable to success? The CREATIVE. Get that right first by testing different things with SMALL budgets and when you hit on a winner? THEN, spend the money on it.