Happy Birthday ya Mother Trucker!💫🎉🎂🤙🏽🇺🇸 That Levi’s denim jacket as you know it today - is 50 years old!
Identified in 1967 as Lot No. 70505 denim jacket, the Levi’s Type III Trucker has become almost as iconic as blue jeans. First ubiquitous during the ‘Summer of Love’, with every decade that followed, celebrities and other style makers continued to embrace the jacket, giving it its own kind of star power.
Introduced in 1962 as Lot Number 557, the jacket was assigned Lot Number 70505 in 1967 to match what would be its companion piece, the new 505 zipper fly jean. Jack Lucier designed the jacket, sketching it out on a note pad. Jack did away with pleats and copper rivets - key elements of LS&Co.’s denim jackets since the 1880’s - and drew out two V seams that gave a pleasing symmetry to an otherwise boxy shape.
The resulting design was very flattering for everyone.
Side pockets were added in the 1980’s around the same time the term “Trucker” was coined by collectors in the Japanese vintage market.
Age really is nothing more than a number when it comes to the classics. Here’s to many more decades of that Trucker style.
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