These were the rules for backyard football in my neighborhood: ► Two-hand touch
► First team to 100 wins (unless the streetlights came on or somebody’s Momma called them to dinner first)
► Defenders had to count to “Three Mississippi” before they could rush the passer.
There is a similar marketing rule that hits you right in your pocket. “Three Mississippi” is, in my humble opinion, the most-important rule for marketers.
In the first 3 seconds, your audience doesn’t care about your product, yet. They’re still focused on their problem and finding someone they can trust to deliver an outcome.
In all of your social media posts, advertisements, YouTube channel videos, and elevator speeches…lead with the outcome that your brand delivers for your customers.
When you make a connection with your prospect on their level of interest, they’ll stick around to discover more about your product, process, or pixie dust that creates the magic.
Check out my examples of what fails and what works on my blog. URL is in the image. Link in bio.
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#videomarketing #leadwiththeoutcome #linkinbio👉💻