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Style Girlfriend  What women really want to see guys wearing

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Felt weird to post this picture of me, alone on a couch, on Valentine's Day, when the accompanying feature on how to decorate your living space first went live on SG. Then it felt weird to post it after learning about the awful tragedy in Florida. Then just went completely dark on social media for a day because this all felt really silly and small, and that's on top of struggling with defining an Instagram strategy that's authentic but also, yes, strategic, because audience size here matters when it comes to running an advertising-based business. tbh it still feels weird to put this here, but the solution also doesn't seem to retreat from social media forever, even if that sometimes sounds really, really nice.

So here it is, me on my very lovely new couch from the very lovely folks @burrow, who I (authentically) recommend you check out, encouraging you to check out the feature you may have missed on Style Girlfriend this week (yes, link in bio). And any thoughts on how to not just exist but thrive as a Terminator-esque brand/person hybrid online and in the world are welcome in the comments below. So long as they're kind.

That time I felt ~EXTREMELY AFFIRMED~ by a small plastic toy in a paper bag purchased out of a vending machine in the back of a dive bar (btw have you read our Portland, OR guide, live now on SG?)

Visited Portland in December because it seemed like fun and also I needed the miles to keep my frequent flyer status for 2018. Somewhere over Rapid City I came down with an epic case of bronchitis (yes, I had it again last month, if you're keeping track at home) which was, y'know, a bummer. I cut the trip a little short but still got to see and do and eat ~all the things~ so head over to SG to check out my Portland picks

#tbt to sitting on a really great chair in Maine, where I'm headed back to next week because they're finally introducing a lobster emoji so it seemed like the timing was right // 📸 and travel buddy: @shutupilovethat

#tbt to getting the shot that launched this year's #NoJeansJanuary wardrobe challenge. Thanks to everyone who participated, and to @effortlessgent who took approximately 700 pictures of me on this couch in @theessentialman's lobby to get just one where I ~almost~ looked graceful 🚫👖

Back to work like / 📸: @obianyanwu

TGIF, amirite? Now who needs a drink? / 📸: @obianyanwu

The Power of Power Dressing, today on Style Girlfriend // 📸: @obianyanwu 🚫👖: @suistudio

Today we're officially kicking off our annual #NoJeansJanuary challenge! Sure, okay, *technically* it started yesterday, on New Year's Day, but let's be real: who among us even got dressed yesterday? •
This short-term New Year's resolution (just 31 days!) is deceptively simple: no wearing jeans for the whole month of January. Depending on how dependent you are on jeans, this sounds either like a piece of cake, or the worst thing to ever happen to you and your wardrobe. •

If the thought of going denim-free for the month gives you nightmares of showing up at the office or school wearing a Target shopping bag with holes punched out for your legs pulled over your boxer briefs, no worries, SG's got you. Check in all month for wardrobe inspiration and outfit ideas. •

Tell us: Are you taking the #NoJeansJanuary challenge? 👖🚫

Look at that face. So pensive. Definitely about to share some deep thought that will change the world...what's that? It's for a video about how jagged fingernails and flaky lips on guys are gross? Link in bio? Carry on then. cc #rogaine #ad #guysgrooming

✨It's our LAST #12DaysofSGFaves giveaway!✨ Today we’re giving one lucky follower TWO great gifts - a pair of @Bose #SoundLink Micros - one for you, and one to gift this holiday season. Now that’s what we call merry *and* bright.
Here's how to enter to win:

1. Follow @styleGF and @bose

2. Like this post

Good luck! Don’t forget to tag a friend or two for extra entries :)

✨It's the second to last day of #12DAYSOFSGFAVES!!✨🎅
Today we’re giving two lucky followers Royal Water by the House of Creed. Created as a tribute to Britain’s young royals, the next generation of the House of Windsor, we can *almost* guarantee that when you wear it, you’ll be meeting the Meghan Markle to your Prince Harry in no time. Or vice versa!
Here’s how to enter to win:

1. Follow @styleGF and @creedboutique

2. Like this post

Good luck! Don’t forget to tag a friend or two for extra entries :)

Warning: Siblings in photo may be having more fun than they appear.
Hit the link in bio to check out the final video in a year-long series: #Rogaine challenged my fam to get ahead of family traits we weren't wild about..for my sister, that meant a regular exercise routine that she and my dad both find important to feeling healthy and happy. For me, it was a meditation practice to fend off the "Is everyone having a good time?!?" stress inherited from my mother. And for my brother, it meant committing once and for all to a daily Rogaine routine to combat thinning hair.
Watch the video to see how we did, and learn our takeaways on creating - and sticking to - new habits #ad 🎥

🎅✨GUYS! ANOTHER #12DAYSOFSGFAVES GIVEAWAY!!✨🎅 Today we’re giving 3 lucky followers a brand-spanking new, fluffy AF comforter from the brand-spanking new @meetbuffy.
Fun fact: Buffy’s microfiber material is seven times finer than an eyelash and its natural shell is made from silky eucalyptus fibers...all that to say, this thing is stupidly soft and smooth to the touch (Like getting a hug from a cloud ⛅) Here’s how to enter to win:

1. Follow @styleGF and @meetbuffy
2. Like this post

That’s it! So easy, right?? You can even tag a friend or two for extra entries. We’re picking winners tomorrow morning, so good luck!

🎁✨GIVEAWAY TIME!✨🎁
Today we’re giving 4 lucky followers a “Mister Shave” gift set from @ursamajorvt, one of our favorite guys’ grooming companies. Featuring the Vermont-based brand’s best-selling Stellar Shave Cream and Fortifying Face Balm, your face will thank you for giving it this super-nourishing shave and aftershave combo for the holiday season. Here’s how to enter to win:
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1. Follow @styleGF and @ursamajorvt
2. Like this post
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That’s it! So easy, right?? You can even tag a friend or two for extra entries. We’re picking winners tomorrow morning, so good luck! #12DAYSOFSGFAVES

Baby I paint the sky blue

🎄✨GIVEAWAY ALERT! ✨🎄Today we’re giving 5 lucky winners one of @Loomstead’s super chunky hand knit throws for #12DAYSOFSGFAVES!! Cozy bed and someone to snuggle with not included but highly recommended 😜
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Here’s how to get under one of these bad boys before the temperature dips below 0° :(
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1. Follow @styleGF and @Loomstead
2. Like this post
__________

That’s it! As if we were going to make it harder..? You can even tag a friend or two for extra entries. Winner picked tomorrow, best of luck!

Flirting with that smoke show at the airport bar? Trying to impress the high school crush you just matched with on Tinder? SG + @uniqlousa have all the #cozy essentials you need to look good & stay warm through all your holiday shenanigans. (Link in bio, duh) #ad #uniqlousa

Calling all tastemakers - today’s #12DAYSOFSGFAVES is for you. We’re giving away six candles from SG HQ’s new favorite @snowehome in “Tastemaker” (we’re also fans of their “Pillow Talk,” “Staycation,” and “Rinse & Repeat” scents). Keep it for yourself, or give it for a gift **Nudge nudge** cool candles make a GREAT gift.
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Anyhoo, here’s how to enter to win!
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1. Follow @styleGF and @snowehome
2. Like this post
…What, you were expecting a step 3? You can even tag a friend or five for extra entries. Good luck!

Get 💪🏼💪🏼💪🏼 with today’s #12DAYSOFSGFAVES. We’re giving away seven, 6-mo. subscriptions to on-demand audio fitness app @aaptiv. Perfect for workouts you can do anytime, anywhere this holiday season...like your parents’ basement on that old treadmill dad *swore* he’d use when he convinced your mom to buy it (but never does) 💪🏼 Enter to win by:
1. Following @styleGF and @aaptiv
2. Liking this post

That's it! You can even tag a friend (or one…or two…or a whole bunch) for extra entries. Good luck!

Get your skin on point for all your holiday parties with today’s #12DAYSOFSGFAVES. We’re giving away eight skincare sets from new men’s Korean skincare company @evenprimeandco
Enter to win by:
1. Following @styleGF and @evenprimeandco
2. Liking this post

Tag a friend (or one…or two…or a bunch) for extra entries!

Eight winners will be randomly selected and notified tomorrow morning, so keep an eye out for SG sliding into your DMs. Good luck!

Getting cozy today for #12DAYSOFSGFAVES! You could win this @llbean shawl collar sweater that we’d swear was knitted by elves drinking hot cocoa while quietly humming carols and watching “Elf” (turns out they love it too!). All you have to do to enter to win is:

1. Follow @styleGF and @llbean
2. Like this post

You can even tag a friend for an extra entry because we like you (and your friends) like that.

Nine winners will be randomly selected and notified via DM tomorrow morning. Good luck!

Getting healthy with it for today’s #12DAYSOFSGFAVES! We’re giving away 10 of @yoursuperfoods Organic Matcha Mix. Turns out it’s surprisingly easy being green when you’re sufficiently caffeinated with this brain-boosting superfood. Enter to win by

1. Following @styleGF and @yoursuperfoods
2. Liking this post
3. Tagging a friend for an extra entry
Ten winners will be randomly selected and notified via DM tomorrow morning, so get to it already, won’t you? And, of course, good luck!

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