CHANGES on the way 🙄👌🏼 You may have noticed things have been pretty quiet..in fact this is the longest period EVER that I haven't blogged on Studio Home.
The bottom line is, I am 9.5 years in....and despite thinking I would gun for a big 10 year refresh, I quite simply can't make it.
As I look around other "blogs" and larger platforms reporting regularly on the design and art world I love, I no longer feel the motivation to compete. The relationships I have built and positive affect Studio Home has had on independent brands, artists and creative enterprise down under really does fill me with satisfaction - but the fact is, there are sites doing this MUCH better than me now.
Not only that - brands and businesses are doing such a brilliant job at shining their OWN lights now, interviewing their muses and connecting with like minded audiences - Studio Home in its current form is beginning to feel obsolete in that sense.
So I want to take it in directions that interest ME!
I want to share my own ideas on things, stories, the stories of those I admire, interiors, edits curated with my favourite abstract artists / independent stores/...i want to hold panel discussions with experts I respect and share the results and bring you my own advice around home and how to make it your own. My lists are long!
This will also allow me a better space to merge my social and strategy consulting work that I so enjoy doing with small business. It feels right to include the ideas I have on this plus my upcoming online courses - all as one under Studio Home ....which is subsequently the world of Julia Atkinson.
In many ways - the introductions remain, but they won't be so individually brand focused. They will be focused on YOU and I.
I don't want to continue joining in on the noise...because there is a lot. My plan with this is to take the pressure of myself and instead bring you totally unique content from a really normal human (with art, interiors, garden issues) place.
You have trusted me for this long to deliver stuff that interests you .... so give this change a chance xx
Site underway - and I better get writing!
I think this will all be BETTER!! Love, Ju ✌