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SRAM MTB  Now playing: Digging for Galena Watch now ⇩⇩⇩

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Ins & Outs | “The sound of the beech forest is the songs of the tui, bellbird, fantail, tomtit, and grey warbler. It is the most joyous and lyrical bird song you’ll ever hear. Imagine if church bells and a soprano opera singer had a love child which sang just to make the world a more beautiful place. The songs of these birds have long held our imagination. Maori praised great singers and orators by comparing them to the korimako (bellbird), and the early European explorers were quite taken aback by their sweet sounds.” - @rosarajoseph #SRAMinsNouts

Photo by @amarcouxphotos | #SRAM

Ins & Outs | “Let me paint the picture. The smell of the beech forest is a heady concoction of musky, sweet, and spicy. Dank moss, fallen leaves, and moist dirt mingle with the sweet scent of the honeydew droplets found on the trunks of the beech trees. These honeydew droplets are the byproduct of the beech scale, a native insect which lives in the bark of beech trees. It feeds on the trees’ sap and excretes sugary liquid drops off the end of fine hair-like growths which cover the tree trunks.” - @RosaraJoseph #SRAMinsNouts
Photo by @amarcouxphotos | #SRAM

Ins & Outs Environments | Mountain beech / tawhai rauriki (Fuscospora cliffortioides): Grows at higher altitudes and in less fertile soils. Lives up to 300 years old. Grows from the valley bottoms at around 650 metres elevation to treeline at 1200-1400 metres. It grows to maximum 20 metres, but near the treeline forms a goblin forest where the trees are 2 metres tall. Beech forests do not feature multiple species of plants. They have a sparse, open understory mostly made up of young beeches. #SRAMinsNOuts

SRAM GX Eagle™: The simplest, most trouble-free drivetrain system in the market at the workhorse pricepoint. Quiet and simple. Durable and light. GX Eagle™ is the clear choice to bring more riders to the mountain, and the one to keep them coming back for more. Everything you need. Nothing you don’t. #SRAMeagle

Photo by @amarcouxphotos | #SRAM

Ins & Outs | “My love for the classic kiwi ride runs much deeper than a depraved appreciation for the masochistic though. Riding in the native bush of New Zealand is a total sensory experience, full of smells, sounds, sights, and sensations that are delightfully unique and that truly sum up “home” for me.” - @rosarajoseph #SRAMinsNouts
Photo by @amarcouxphotos | #SRAM

Ins & Outs Objects: DOC Hut | Scattered around New Zealand’s rugged backcountry is an impressive network of around 1000 huts now managed by the Department of Conservation (DOC). They range from 100 year old stone shacks to fancy mini-lodges. Many were built for the rabbit hunters and deer cullers employed by the government in the 1950s and 1960s to reduce the populations of introduced species. Others were made to shelter sheep musterers, prospectors, and scientists. By reason of their remote locations, the huts were often constructed using resources on site. For instance, the West Harper hut was built in the 1950s with bunk
beds made from beech pole framing and a few pieces of string. #SRAMinsNouts

Photo by @amarcouxphotos | #SRAM

Ins & Outs | “I like to think that surviving and thriving on a classic kiwi ride is like learning to enjoy eating olives, sipping peaty whisky, or knocking back an espresso. It’s an acquired taste, something that you mature to as a mountain biker. The enjoyment of a such a ride is contingent on strong legs, ninja bike skills, and a particular mental outlook - one which can handle hiking with your bike on your shoulders for an interminable time; the constant on and off; a willingness to work hard for the oh so sweet hits of the good stuff.” - @rosarajoseph #SRAMinsNouts

Photo by @amarcouxphotos | #SRAM

Ins & Outs | “A fantail is sitting at shoulder height in a tree alongside the trail. It is bobbing its cocked head in a rather mocking fashion, in a way that seems to ask, “human with bike attached: what the hell are you doing here?” And as you disentangle your limbs from your bike, you have to admit that the bird has a point. You really do not belong here. These trails were not built for two wheeled machines. They are, for the most part, entirely unsuitable for you and your bike. And that, my dear readers is, quite perversely, exactly why I love them so.” -
@rosarajoseph #SRAMinsNouts

Photo by @amarcouxphotos | #SRAM

Ins & Outs | “Your pedal strikes your right shin. Again. It strikes you in the exact same spot that it did just a few moments ago as you hauled your bike up yet another section of stupid, definitely not-rideable track. Ooooh, look, there’s a smooth bit ahead. You mount your bike, clip into your pedals, and spin your cranks around three blissful times. And then you round the bend to face a ragged staircase of roots” - @rosarajoseph #SRAMinsNouts
Photo by @amarcouxphotos | #SRAM

“Follow me.” Those two words are often followed by a vague description of something you’re about to ride for the first time. A huge drop to off camber roots and rocks that never seem to end? Maybe. The steepest climb you’ve ever seen just around the corner? Quite possible. Water crossing? Road Gap? Snakes? Poisonous plants? The most beautiful view you could ever imagine? It could be all of these things.
Admit it or not, your next greatest adventure is invariably someone else’s backyard—they’re used to it. The crazy, the scary, the strange and beautiful become second nature to a local. And they love the backyard and its cool stories. Here are the ins and outs of Rosara Joseph’s
backyard of New Zealand and its harder-than-you mountain bike culture. #SRAMinsNouts

Photo by @amarcouxphotos | #SRAM

One month ago, in Cairns, Australia, Pauline Ferrand-Prévot earned a hard-fought Bronze Medal at the UCI XCO Mountain Bike World Championship. Yesterday, at Roc d’Azur, she exercised her autograph signing hand. Today, she won the elite women’s Roc d’Azur XC with plenty of time to celebrate before the finish line.
Pauline Ferrand-Prévot rode a Canyon Lux CF equipped with a SRAM XX1 Eagle™ drivetrain (32t chainring), Level Ultimate brakes and Rise 60 wheels. Her suspension setup included a RockShox RS1 RLC fork, Monarch XX shock. Both fork and shock were controlled by an XLoc Full Sprint remote. The French national champ also opted for a Reverb dropper post. #SRAMeagle

Ride it like you stole it. We stole the bike Lapierre Enduro Team rider Adrien Dailly rode to a Stage 2 win and 4th on the day in Finale Ligure. [It’s back at the Lapierre booth now at Roc d’Azur 2017]
Dailly’s setup included a mix of SRAM XX1 and X01 Eagle™ drivetrain components, which still have the celebratory champagne on them, SRAM Guide Ultimate brakes, a RockShox Lyrik fork, Super Deluxe Coil RC World Cup shock and a Reverb with 1x remote.
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Adrien and a bunch of other top mountain bikers will be signing posters at 1400 CET, Saturday, 7 October at the SRAM / RockShox truck at Roc d’Azur. #SRAMeagle

Photo by @joeparkin | #SRAM

Cécile Ravanel has been almost perfect all season. She wrapped up the 2017 Enduro World Series championship several weeks back — and she capped her second EWS title in a row this past weekend with a hard-fought win in Finale Ligure, Italy. The champ’s @commencalbikes Meta V4.2 was equipped with a SRAM X01 Eagle™ drivetrain, Guide Ultimate brakes, @RockShox Lyrik RCT3 fork, Super Deluxe Coil RT Remote shock and a Reverb 1x seatpost. #SRAMeagle @ravanel_mtb
Photo by @svenmartinphoto | #SRAM

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