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SRAM MTB  CONNECTION | an introduction to our Coimbra family. ⇩⇩⇩ read here.

“I definitely got 70-percent-more rad on that last one. It was loose but fast. We had some wild moments but it was fun. And Kyle was the fastest you’ve ever seen him, too.
You saw us at our best. Me and Kyle, backyard battles—that’s the way we look at it. It was like ultra death—whoever loses gets punched in the leg.” - @mitchropo, back-to-back Sea Otter Classic Dual Slalom Champion.
Photo by @amarcouxphotos | #SRAM

@anton.cooper took it to a higher gear, sprinting away from the rest of the field to win the @SeaOtterClassic XCO. #SRAMeagle @trekfactoryracingxc

Photo by @amarcouxphotos | #SRAM

The new kid on the block, @kyeahern, qualified third in his first World Cup as a Junior. @canyon_factoryracing
Photo by @svenmartinphoto | #SRAM

“You have life and death moments in races when you really want to go with the leaders, or you’re just kind of winding out [for a sprint]. Eagle opens up a whole new world of possibilities of what you can run. You’re running chainrings on the front that you never dreamed of running.” - @anton.cooper #SRAMeagle

Photo by @amarcouxphotos | #SRAM

Fresh off a pair of season opening EWS wins, the Queen of Enduro is back between the tape for the opening round of the UCI Mountain Bike World Cup. @ravanel_mtb @commencalbikes
Photo by @svenmartinphoto | #RockShox

All smiles when the World Cup Downhill season is just days away. @warnerevan
Photo by @svenmartinphoto | #SRAM

If you’re Blenki fast, it’s best to look fast. @samblenkinsop’s Norco Aurum HSP with our custom Code brakes is ready to kick off the World Cup Downhill season in Croatia. @norcobicycles
Photo by @svenmartinphoto | #SRAM

#SRAMcoimbra | Chains look simple. They’re composed of inner and outer plates and rollers, which are connected by pins. Their look, whether the design intent is for heavy machinery, automotive, motorcycle or bicycle use, is basically the same. Even the most modern bicycle chains look mostly similar to the ones first seen on bicycles in the late 1800s. Until that is, you look at them close up.
Photo by @amarcouxphotos | #SRAM

#SRAMcoimbra | The Coimbra factory’s first contract came from the French manufacturer Peugeot, who needed chains for its bicycles and mopeds. Then came Sedis chains. The German bicycle, motorcycle and automotive component manufacturer Sachs ultimately acquired the Sedis brand and then, in 1997, SRAM bought the Sachs bicycle division. And with that, SRAM Portugal was formed.
Photo by @amarcouxphotos | #SRAM

#SRAMcoimbra | In January of 2018, the SRAM chain development and manufacturing facility in Coimbra, Portugal, turned 50. For the past half-century, dedicated people and intricate machines inside this factory have converted raw metal into the bicycle drivetrain component that connects all the others—the chain.
Photo by @amarcouxphotos | #SRAM

Mr. Consistency @DamienOton rode to a 3rd overall, and collected a stage win on lucky Stage 7 in the process. #EWSmanizales #SRAMeagle

Photo by @svenmartinphoto | #SRAM

Make that two.
Sam Hill starts the @world_enduro season with a sweep of the South American rounds. Sam showed his unrivaled consistency, racking up four out of seven stages wins on a day where conditions wreaked havoc on both rider and machine. His Nukeproof Mega was equipped with SRAM X01 Eagle™, SRAM Code brakes and the new @RockShox Lyrik RC2. #SRAMeagle @samhill13

Photo by @svenmartinphoto | #SRAM

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