smithandcult smithandcult

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SMITH & CULT  unexpected & unapologetic beauty

We collaborated with @alexwoonyc & matched charms and nail polish & it seemed like a wild thing to do & when you put on these shades, maybe you’ll do a few wild things yourself. #alexwooxsmithandcult #nails #nailpolish

We got together with jewelry designer @alexwoonyc & the shine is real. Announcing the Autograph Collection – matching nail shades and charms dropping September 25! #nails #nailpolish

Goes on black. Blends in clear. Mattifying primer for every skin tone, naturally. #blackdrop #primer

Why did we put charcoal in our new face primer? Because it's a master at absorbing excess oil. Blackdrop Primer ⠀
✔ mattifies⠀
✔ brightens⠀
✔ balances⠀ ⠀
Check out #Blackdrop at and in select @ultabeauty stores.

I mean, we always knew we had the #FinestShimmerInTheGame, but we are thrilled about the official recognition. Thanks, @allure! ✨🏆
📸 @cassmariebeauty #AllureBestofBeauty #BestNailPolish #BestMetallic #CeremonyofSecrets

Swipe to see how this black charcoal primer goes on totally clear & mattifies, too. Get it at @ultabeauty now. #primer #blackdrop

The genius face primer that goes on black and blends in clear to brighten & mattify. #Blackdrop Check it out at @ultabeauty stores and

Beauty isn’t set in stone. It’s in the cracks. This is living in the &. This is Smith & Cult.

Who knew that a dark primer that blends in clear could brighten your skin? We did & when you try #Blackdrop, you will, too.
Get it now at and in select @ultabeauty stores #Primer

Why be one way, when you can be all the ways. This is living in the &. This is Smith & Cult.

When Tuesday feels like a Monday. When your skin has energy even when you don’t. #blackdrop #primer

Brightening & mattifying face primer. #Blackdrop has you covered.
@ultabeauty stores and

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